As Senior Brand Manager - Health, you will be a consumer champion and ambassador for the health portfolio. You will be a proactive leader that inspires co-owners and galvanises their support by regularly showcasing the ambitious consumer led growth plans aligned to this portfolio.Through a deep consumer understanding and specialised expertise, you will lead the current and future strategy, planning and tactical development of Yeo Valley Organic (YVO) Health, creating winning consumer value and growing demand to drive impactful profitable sales.Through strong collaboration with colleagues & external partners you will lead and contribute to projects as well as help others to solve complex problems that successfully enable the delivery of our company vision, long term strategy and health ambitions.Working in a family owner business with an entrepreneurial approach. Your responsibilities: Understand and embrace our company purpose and work to ensure that all your work helps Nurture & Nourish People & Planet. Champion and gain support for the YVO Health plans and roadmap ensuring it is consumer, shopper and customer informed and rooted in insight. Develop a 3-year rolling brand plan for Health, across multiple portfolios, lead annual brand planning process for Health. Champion the YVO Health pillar internally outlining a clear vision, ambitious brand objectives and a clearly articulated physical availability roadmap (4Ps). Lead/write YVO Health project briefs for internal and external marketing agencies including research, product development, product innovation, pack design and activation/shopper marketing. Refine and develop clearly articulate product positioning for existing and new ranges based on consumer & shopper insights. Ensure all packaging and creative assets are aligned to the Yeo Valley Organic master brand guidelines and Health pillar principles. Recommend and justify marketing investment against YVO Health objectives and allocate budgets to projects and activities to maximise return on investment. Lead trade engagement for YVO Health and the creation and communication of compelling trade plans and close collaboration with sales, category, innovation, and activation colleagues. Monitor, measure and evaluate product performance against KPIs and category performance. Embrace and work towards the Marketing team values and vision to become a high performing team helping millions of consumers make better food choices every day. Sounds interesting, what do I need? Essential: Strong track record working on FMCG brands in the UK or other grocery sectors. Proven experience in brand management including strategic & tactical planning. 3-5 years' experience in developing and implementing insight led brand plans. Experience in commissioning consumer research and writing strong agency briefs. Leading NPD and EPD projects from concept to launch. Understanding of the Stage Gate process and experience of using the process through to success launch. Experience of working across multiple products areas and formats. Experience working with brand comms and activation teams. Strong communication skills and the ability to build relationships Comfortable with the numbers, strong analytical skills, category management experience would be a bonus. Previous experience or working with IRI EPOS data and Kantar panel data Previous experience of working with the grocery retailers. Honed your presentation skills, selling into retailer buyers Strong project management skills People Traits: Interest in nutrition and health Comfortable with ambiguity Works well in a team and independently Strong influencing and leadership skills High level of adaptability and resilience Has a high level of curiosity, attention to detail Has worked in a branded and OL environment Why should I join the family? We're independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK's major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK's packaged yogurt. We're sure you don't need convincing, but there's a whole host of benefits that we offer including: 25 days' holiday, plus bank holidays non-contributory pension scheme annual bonus (as part of the Employee Benefit Trust, based on company performance for the year) life cover healthcare cash back plan cycle to work scheme subsidised Yeo Valley products and services preferential rates with our partners learning and development opportunities; we're committed to ensuring all of our employees have the chance to grow Job Type: Permanent Pay: £51,030.00-£62,370.00 per year Benefits: Company pension Cycle to work scheme Employee discount Free parking On-site gym On-site parking Referral programme Sick pay Work from home Schedule: Monday to Friday Work Location: In person #J-18808-Ljbffr
