Overview:
As a Programmatic Business Operations Manager, you will oversee the efficient functioning of programmatic operations, ensuring seamless integration of cutting-edge technology, data-driven insights, and streamlined commercial processes. Your role will encompass supply-side management, sales pipeline oversight, financial operations, and the facilitation of programmatic strategies tailored to the New Zealand market. You will work closely with programmatic teams, agency partners, and clients to deliver scalable and impactful outcomes. This position offers significant opportunities to engage with a rapidly evolving digital landscape and foster growth within a dynamic team.
Key Highlights: Industry leadership: Work at the forefront of digital innovation within one of the most dynamic and fast-growing markets.Professional growth: Leverage cutting-edge tools and platforms, including Trade Desk, DV360, and others.Impactful collaborations: Collaborate with top-tier publishers, SSPs, and agencies, contributing to data-driven and brand-safe campaigns.Your First Year: In 3 months: Gain a comprehensive understanding of programmatic strategies, tools (DSPs, SSPs, ad verification tools), and commercial workflows.Begin hands-on management of supply-side tools and internal systems.Build foundational knowledge of marketplace dynamics in New Zealand and Australia.In 6 months: Take ownership of supply strategy implementation and refinement.Develop and enhance processes for commercial reporting, operational efficiencies, and financial actualisation.Build and nurture relationships with publishers and SSP partners.Provide strategic supply and SPO (Supply Path Optimization) recommendations.In 12 months: Independently manage supply-side relationships and oversee commercial operations.Lead initiatives that drive innovation in supply management and programmatic offerings.Contribute to data-driven decision-making and product development by surfacing market insights.Responsibilities: Supply-Side Operations: Manage supply-side relationships, including SSPs, ad networks, and publishers, ensuring alignment with campaign and client objectives.Execute supply-side strategies using PubMatic, Index Exchange, OpenX, and Magnite platforms.Educate and onboard publishers about software and best practices to ensure optimal use and integration.Collaborate with trading desks and agency partners to present SPO strategies that drive business value.Commercial Management: Oversee and optimise the programmatic sales pipeline using tools like Salesforce and Wrike.Manage monthly financial processes, including DSP reporting (TTD, DV360), billing queries, and actualisation.Analyse margin performance across campaigns and identify areas for improvement.Provide financial and operational insights to inform investment strategies and innovation roadmaps.Strategic Development: Identify and act on opportunities to improve supply path efficiency and cost-effectiveness.Partner with product and technology teams to advance automation, integration, and scalability in programmatic workflows.Stay informed about emerging technologies, regulations, and trends in the New Zealand and Australian programmatic marketplaces.What You Will Need: At least 3-5 years of experience in digital advertising, with a strong focus on programmatic.Advanced understanding of the programmatic ecosystem, including DSPs, SSPs, DMPs, and ad verification tools (IAS, DV).Experience with campaign management tools, audience segmentation, and data visualisation platforms.Proven ability to work with SaaS platforms and automation tools, such as Trade Desk Commerce Connector or similar technologies.Proficiency in financial reporting, data analysis, and advanced Microsoft Excel skills.Excellent communication and stakeholder management skills, with the ability to present complex ideas effectively.Bachelor's degree in marketing, business, or a related field (advanced degree preferred).Bonus: Knowledge of SQL, Python, or other database and scripting tools for advanced reporting.Attributes for Success: Strategic mindset with an eye for innovation and operational efficiency.Exceptional attention to detail and ability to manage multiple priorities.Team-oriented with a collaborative approach to problem-solving.Adept at working under pressure while maintaining high-quality outputs.Why Join Us?
This role offers a unique opportunity to lead in a rapidly evolving space, leverage the latest programmatic tools, and drive meaningful results in the New Zealand market. If you're a data-driven innovator passionate about programmatic advertising, we'd love to hear from you.
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