Do you like translating technical product features into clear, compelling messaging that resonates with target audiences?Well, we have an exciting twelve-month maternity cover position in our award winning and highly successful Auckland Software Marketing team.It's a cross-functional, collaborative position that will move across our various software teams, time zones and throughout the broader IDEXX team.
This position will continue to develop, and lead go to market (GTM) strategies for ezyVet & Neo, which are part of the IDEXX Veterinary Software portfolio.
So, what is IDEXX Veterinary Software?
IDEXX Veterinary Software is a portfolio within IDEXX which focuses on software solutions to enhance the health and well-being of pets, people, and livestock around the world.Here in Auckland, we develop a number of cloud platforms and applications.
We're building a vertical SaaS platform for animal health that requires significant technical expertise to deliver.
Solutions for practice management (PIMS), diagnostics, payments, client engagement, analytics & insight plus many more.
We're on a mission to build the best health technology business and we need you to help us do it!You can learn more about IDEXX Veterinary Software here: But what is ezyVet & Vet Radar you ask?
ezyVet is a cloud based Veterinary Practice Management Software and Vet Radar is a workflow management software.
We provide easy to use Software that helps veterinary practices save time, increase revenue, communicate better with clients and reduce workload stress.We are a premium software product and part of IDEXX's Veterinary offerings.Pets and tech, it's a winning combo!So what are we looking for?
Develop and execute comprehensive GTM strategies for product launches, ensuring alignment with product, sales, and marketing teamsCraft clear value propositions and product positioning that differentiates ezyVet in the marketTranslate complex technical features into customer-centric benefits that resonate with buyers, users, and influencesCollaborate with sales to develop tailored messaging for different stages of the customer journey including building sales enablement toolsDevelop high-impact marketing collateral such as datasheets, case studies, whitepapers, presentations, and demo scriptsPartner with customer success and sales teams to gather feedback from customers and prospects to inform product development and marketing strategiesConduct ongoing market research to deeply understand customer needs, buying behavior, and market trendsMonitor competitive landscape, providing actionable insights on competitors' strengths, weaknesses, and market movesDefine and monitor key performance indicators (KPIs) for product marketing campaigns and initiativesReport regularly on campaign performance, competitive analysis, and market positioningWhat you will bring: Proven track record of launching and growing B2B SaaS products, with deep knowledge of the end-to-end product marketing lifecycleDemonstrated ability to conduct market research, customer segmentation, and competitive analysisStrong skills in writing and creating high-impact marketing and sales enablement contentExcellent collaboration and communication skills with a history of working cross-functionality with product, sales, and marketing teamsStrong analytical mindset with the ability to derive insights from market research, customer feedback, and performance dataAble to thrive in a fast-paced, rapidly evolving environment with shifting prioritiesBonus: experience in the animal health (veterinary) spaceWhat you can expect from us:Meaningful work with real global?purposeGreat tech kit for both work and personal use Sweet office space to collaborate - including a gym and roof top!Coffee + snacks + catered lunches at least twice a week Awesome colleagues who will quickly become your second family Animal friendly officeWhy IDEXX:We're proud of the work we do because our work matters.
An innovation leader in every industry we serve, we follow our Purpose and Guiding Principles to help pet owners worldwide keep their companion animals healthy and happy, to ensure safe drinking water for billions, and to help farmers protect livestock and poultry from disease.
We have customers in over 175 countries and a global workforce of over 10,000 talented people.So, what does that mean for you?
We enrich the livelihoods of our employees with a positive and respectful work culture that embraces challenges and encourages learning and discovery.
At IDEXX, you will be supported by competitive compensation, incentives, and benefits while enjoying purposeful work that drives improvement.Let's pursue what matters together.ezyVetjobs#LI-JS1
