About the companyThis well-known New Zealand food manufacturing company has been in operation for a number of decades and is well entrenched and successful within its industry specialisation.
This company is going through an exciting phase of growth, and to continue its excellent work across innovation and continuous improvement, it needs an experienced Product Marketing Manager to drive all things product, innovation, brand, marketing, and communications.About the roleAs a Product Marketing Manager at this company, you will be at the heart of new product development (NPD) and innovation, collaborating closely with various teams internally to continue to accelerate this company's brand(s) within the market.
You will work as a key communicator across the business, both internally and with customers.You will also have responsibility for the wider marketing function, developing brand plans, working with agencies, leading all internal and external communications and being involved in exciting product and marketing focused projects.Key responsibilitiesThe overarching focus of this Product Marketing Manager role is to have responsibility and accountability for the Product and Marketing functions.
Specifically, this includes: Developing and overseeing innovation/NPD pipeline and process from ideas through to execution.Utilising internal and external data sources to plan new NPD opportunities to suit customer and consumer needs.Leading and executing all brand lead initiatives, supporting all functions to understand and bring to life this company's brand(s).Developing and executing annual product and marketing plans.Briefing and owning external agency relationships relevant to the Product and Marketing function.Owning the communication function internally and externally.Managing the marketing budget across trade spend and supplier spend.Key attributes5+ years in a senior product marketing role.2+ years NPD experience.Top notch communication skills and the ability to understand data capabilities.Strong critical thinking and problem-solving abilities.Willingness to work collaboratively with various teams and stakeholders.Ability to optimise business operations through data-driven insights.What's in it for you?Fantastic autonomy and the opportunity to shape and make this role your own.Free onsite parking.Working alongside a commercially astute and encouraging GM.Great career progression opportunitiesSole charge role with accountability for the product and marketing functionsStrong new product development focus where you can unleash your creative sideJoin a thriving business in an exciting phase of growth #J-18808-Ljbffr
