At Vista Group, we build and market world-leading tech solutions for the global film industry. This role is a great opportunity for a marketer looking to take the next step in their career in a fast-paced and exciting environment.
In this Product Marketing Manager role, you'll be responsible for the creation and delivery of the positioning, messaging, and competitive differentiation of Vista Group's suite of products - acting as a conduit between product, client services, and marketing teams to promote Vista, and drive engagement and awareness of the relevant products associated with the role.
What You'll Be Doing:
Deliver on go-to-market marketing strategies for the product, new product or feature releases.
Become a product expert, gaining a deep understanding of our solutions in order to develop key messages and product positioning that resonate with our clients and differentiate Vista Group in the market.
Execute marketing campaigns and tactics to encourage awareness and adoption of Vista Group's products and features.
Collaborate with the broader marketing team to conceptualize, create, and publish marketing materials associated with the Vista Group product range (e.g., sales presentations, prove-it metrics, content for website, blogs, videos, etc.).
Assess the effectiveness of our product marketing campaigns and activity, actively working with the wider Marketing team to analyze results and present key findings to the wider business.
Leverage market intelligence; be an expert on Vista's clients, who they are, how they buy/sell, and provide insights to wider stakeholders.
Monitor and share insights related to the competitive landscape, and be an expert on our competition and how they are positioned in the market.
Seek and maintain examples of client advocacy for use in case studies and other marketing materials.
Act as a brand champion and support internal communications to foster Vista's company culture.
About Vista Group:
Vista Group is a world-leading company that makes software for the cinema industry. Started in Auckland, New Zealand, over 25 years ago, we now serve cinemas, film distributors, and moviegoers worldwide.
Our HQ is in the City Works Depot in Auckland. We have offices and subsidiary companies in Sydney, Los Angeles, London, Amsterdam, Cape Town, Shanghai, Mexico City, and Kuala Lumpur. We use the latest technologies and offer a fun, agile, and collaborative environment. We continue to innovate and build our reputation as one of the best Kiwi tech companies to work for.
Shared Standards:
Our Shared Standards act as a compass for how we work together and reflect the behaviours we value at Vista Group. The way in which each member of our crew embodies these Shared Standards is an indicator for performance and success, as it aligns with our vision and strategy.
One Crew:
We're a diverse team, in different places and functions, and we're at our best when we connect, help, and collaborate.
Shine a Light:
We communicate openly, we explain the why, and we ask when we don't understand. We don't leave people in the dark.
Make it Happen:
We make good things happen as people and as teams through our focus on delivery.
Chase Great:
We challenge ourselves and each other to keep improving.
Requirements:
What you'll bring:
4+ years of marketing experience.
Experience of working collaboratively and cross-functionally to achieve business outcomes.
Experience in a technology/software business advantageous.
Passion for the movie/entertainment industry.
Excellent written and verbal communication skills.
Experience in working with virtual teams, across international markets, and/or additional language skills are an advantage.
For this particular role, we are currently only considering applicants with an existing right to live and work in New Zealand.
Benefits:
What We Offer:
You will be supported to continually learn and improve your skills, share knowledge and ideas in the team, and be part of a dynamic and open culture.
Excellent work/life balance: enjoy a 4 ½ day working week.
Hybrid working: split your time between home and our office.
Movie perks!
Volunteer day: you can take time out to give back to your community.
Fantastic company culture (weekly drinks, good coffee, regular workplace events, etc.).
If this sounds like you, get in touch to find out more!
We value inclusivity, celebrate diversity, and are committed to offering equal opportunity to our staff and candidates — regardless of gender, age, race, ethnicity, marital status, disability, sex, sexual orientation, religious, ethical beliefs, or political opinion. This commitment is reflected in all our employment policies and procedures.
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