Shape the future of Netball in NZ championing growth, engagement and delivering exceptional participant centric experiences that inspire & connect.Lead and implement comprehensive digital and content strategiesWork with passionate, customer-focused stakeholdersManage a team and collaborate to deliver marketing transformationAbout the Company:Netball stands proudly as New Zealand's largest female participation sport, with a remarkable 100-year legacy of community connection, fun and competition - from the grassroots of schoolyards through to international successes of the Silver Ferns.As kaitiaki of this iconic sport, Netball NZ leads the vision, organisation and development of netball throughout Aotearoa.
From nurturing grassroots growth to championing international excellence, Netball NZ drives its vision through comprehensive programmes for players, coaches, umpires, and officials, ensuring netball remains the sport of first choice for Kiwis.With over 148,000 registered members and 300,000 passionate participants each year, Netball NZ supports five zones and 83 Netball Centres in delivering the game to communities nationwide.In an evolving global sporting landscape where competition for attention is fiercer than ever, Netball NZ is committed to staying ahead of the game.
By embracing the digital age and putting customer experience at the heart of its strategy, it's ensuring netball remains vibrant, relevant, and deeply connected to its fans.About the role:This is a newly created leadership role reporting into the CMO, managing a Digital & Content coordinator direct report, working closely with the Marketing & Brand Lead (and team), Event & Competitions Lead, Senior Media & PR Advisor and Digital Analyst.This is a really exciting time to join as Netball New Zealand undertakes a marketing transformation strategy to drive optimal customer experiences.This role is responsible for aligning and managing Netball New Zealand's comprehensive digital content strategy across all platforms, including websites, social media, email and mobile applications.Key responsibilities include:Lead, develop and implement the digital content strategy across websites, social media, email and mobile applications, optimisation of digital content (SEO) and user experience.Lead and implement the content calendar and asset creation (e.g.
social media posts, video content and written content).Develop and implement all monitoring, reporting and optimisation of all digital activities across the business.Lead digital innovation and engagement, staying across all digital trends and technology, including new tool adoption.Lead a Digital & Content coordinator.About You:You will have 8+ years' experience managing digital and content marketing in the services sector.
Bonus if you have sport, events, entertainment or media experience.You are passionate about best practice strategic digital and content marketing, being the digital champion within the organisation.You will be highly competent in photo, video and audio editing, with strong copywriting skills.You will have solid proven experience leading successful digital and content channel specific strategic campaigns across websites, all digital channels and social media.You will be analytical - familiar with Google Analytics and social media analysis.You will have strong knowledge of SEO, UX, digital best practices and digital reporting & optimisation.Who you are:You will have worked closely with the wider brand, marketing and events team supporting them on TTL marketing.You're a natural leader who is calm, resilient and focused.With exceptional relationship management skills, collaborating with internal teams as well as agencies and partners.You will have excellent project management attention to detail, being both strategic & hands-on with a creative mindset.You will have a passion for sport and sports marketing with a deep understanding of the role digital and content plays in growing brand engagement.Apply Now!To find out more, please get in touch with Suzie Gates on 0221599311 for a confidential chat.Reference # 12017Posted on 18 Dec 2024Closes on 10 Jan 2025 09:00Location(s): AucklandExpertise: CommunicationJob level(s): ExpertWork type(s): Permanent full-timeDisclaimer: Please note that should the role involve one of our targeted National Sporting Organisations we will be sharing candidate applications as part of the recruitment process.
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