What To ExpectTesla is looking for a Regional Marketing Specialist to support with various Consumer Engagement responsibilities including demand generation and awareness strategies, content development, retail marketing, and events.As a Regional Marketing Specialist, you will be responsible for developing and executing demand generation strategies to drive and grow our sales opportunities pipeline within your region. You will collaborate closely with sales teams, external partners, and the broader Consumer Engagement team to create and implement integrated marketing campaigns, leveraging a mix of online and offline channels.As Tesla continues to scale and grow, the need to effectively engage and communicate with existing and future customers is critical to our success. The Regional Marketing Specialist will be a core addition to the Consumer Engagement team and key to continuing Tesla's growth across Australia and New Zealand by upholding the Tesla brand.About The Team:Consumer Engagement (CE) is responsible for upholding the Tesla brand across Australia and New Zealand and manages all customer-facing content (web, social, events, email communications, etc). The growing team works closely with internal stakeholders to develop effective engagement strategies that drive demand in our products and support wider business objectives.What You'll DoDevelop, execute, and implement demand generation strategies across B2C and B2B.Work within a small and highly functioning team – proactiveness and initiative is a must.Navigate through multiple competing priorities in a dynamic and fast-paced environment.Create and implement innovative ideas with a deep understanding of marketing and customer engagement.Communicate effectively, understanding the value of brand positioning, and bring blue-sky thinking and opportunities to the forefront.Possess natural stakeholder management and critical thinking skills.Ability to travel regularly to all Stores in your region.What You'll Bring2-3 years of experience in B2B and B2C marketing.Rigorous, detail-oriented, critical thinker, and performance-driven.Strong interpersonal skills; works well independently and collaboratively.Ability to flex between big picture thinking and analysing data to drive strategic objectives.Effective verbal communicator who can lead and represent the Tesla brand effectively.Strong project management skills with the ability to influence others to achieve desired results.Ability to recognise and respond to multiple priorities in a rapidly changing environment.Additional Responsibilities:Develop demand generation strategies tailored to your region & customer, leveraging regional knowledge and insights to increase sales opportunities.Create quarterly integrated marketing and event calendars using online and offline channels.Implement centralised tracking and reporting for all activities, including test drives and in-store activations.Plan and coordinate demand generation and awareness activations including in-store and external events.Analyse campaign performance and ROI, offering data-driven insights for optimised campaigns.Present event strategy and manage logistics to ensure smooth execution and positive attendee experiences.Collaborate closely with key stakeholders to align marketing campaigns with overall business goals.Manage relationships with local vendors, agencies, and media partners to execute campaigns effectively.Ensure compliance with data protection regulations and company policies.Continuously seek opportunities for improvement in marketing campaigns and activations.Ensure facility maintenance and showroom presentation adhere to brand standards.Organise and create brand assets and collateral for regional activations.Stay up to date with industry trends, market developments, and competitor activities.
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