Key Responsibilities:
Marketing Strategy Development:
· Design and implement marketing strategies that align with the agency's business objectives, focusing on property listings and brand awareness.
· Analyze market trends, customer behaviors, and competitor activities to identify opportunities for targeted campaigns.
Campaign Management:
· Develop and execute multi-channel marketing campaigns (social media, digital advertising, email newsletters, print media).
· Manage content creation for social media platforms, including Facebook, Instagram, LinkedIn, and YouTube, ensuring consistent brand messaging.
· Oversee the production of promotional materials, including property brochures, flyers, and online advertisements.
Digital Marketing:
· Manage and optimize the agency's website and property portals (e.g., Trade Me, Realestate.co.nz) to increase lead generation and web traffic.
· Execute SEO strategies to improve search engine rankings for property listings and agency services.
· Implement and manage Google Ads and social media advertising campaigns for new property listings.
Client and Stakeholder Engagement:
· Collaborate with sales teams to align marketing efforts with client needs and sales goals.
· Maintain relationships with third-party service providers (graphic designers, videographers) for marketing collateral production.
Market Research and Reporting:
· Conduct market research to identify target demographics and potential buyers for specific properties.
· Collaborate with the other teams to create compelling content and promotional materials.
· Conduct market research to understand customer needs, market trends, and competitive landscape.
· Analyze market data to identify opportunities and inform marketing strategies to management team.
Skills and Qualifications:
Qualification: A bachelor's degree in Marketing, Communications, Business/data analytic, or a related field.
Experience: At least 3 years of experience in real estate marketing, digital marketing, or a related field may substitute formal qualification
Technical Skills: Proficiency in content management systems (CMS), Google Analytics, social media platforms, and graphic design tools (e.g., Adobe Creative Suite).
Analytical Skills: Strong ability to analyze market data, customer behaviors, and digital campaign performance to optimize strategies.
Communication: Excellent written and verbal communication skills, with the ability to craft engaging and persuasive content.
Creativity: Proven experience in developing innovative and effective marketing strategies tailored to the real estate industry.
Project Management: Strong organizational and project management skills with the ability to manage multiple campaigns simultaneously.
Primary address of work: AucklandVacancy number: 1Employment type: Permanent full timeMinimum hours per week: 30 HoursMaximum hours per week: 40 HoursMinimum hourly rate (low salary range): $30/hourMaximum hourly rate (high salary range): $36/hourPay frequent: Weekly