Marketing Manager - Media & Planning

Marketing Manager - Media & Planning
Company:

Woolworths Group



Job Function:

Marketing

Details of the offer

Develop and drive WWNZ's media strategy Make an impact for one of Aotearoa's largest digital retailers 12 month maternity leave cover! Hybrid role - Auckland based and WFH Ready to make an impact? We're looking for a Marketing Manager - Media & Planning to join our Brand & Marketing team here in Aotearoa reporting to our Chapter Lead. Joining our Brand Media & Planning Chapter you'll be responsible for optimising paid media strategies, improving marketing performance, and fostering seamless collaboration across different channels and teams. About the Role | Mo te Turanga Responsible for the development of 1PD Usage across Paid media, collaborating with Content in Owned channels. Responsible for the development of reporting templates and dashboards to track marketing campaign performance and provide regular updates to key stakeholders. Develop and maintain relationships with external vendors such as media and advertising agencies. Collaborate with our Content team and support on Paid, Earned and Owned Strategies. Regular meetings with stakeholders to understand what is going on in their worlds to enable a connected view of the business that can be brought back into Marketing. About You | Mou To succeed in this role you will need to be strategic in your thinking, enjoy a fast-paced environment, and have the ability to be collaborative and bring a holistic approach to your work. Always questioning and wanting to push the status quo, you are a creative thinker with a strong analytical mind and technical ability. If you're the sort of individual who strives to always do the right thing for customers, team, our communities, and our business then we ought to connect. To be successful in this position, you will ideally have: Experience in planning, executing, and optimising paid media campaigns across various platforms (e.g., Google & Meta). Experience with using first-party data for marketing initiatives to drive customer engagement and retention. Strong ability to build and maintain relationships with external vendors, such as media and advertising agencies. Experience in A/B testing, multivariate testing, and other optimization techniques to continually improve campaign performance. Strong project management skills to oversee multiple campaigns and initiatives simultaneously. Working with Woolworths NZ | Me mahi tahi tatou ki Woolworths NZ Our purpose is to make Kiwis' lives a little better every day. We're friendly, down-to-earth, and energetic - we work hard but we have a great time doing it, and we love what we do. There is plenty of scope for new ideas, lots of room for you to add value, and importantly, you'll be working with a business that touches the lives of three million New Zealanders a week. We offer a diverse range of career opportunities across our ecosystem. Come as you are | Nau mai, whakatau mai We're an equal opportunity employer and are committed to the principle of equal opportunity for all. If you're smart and good at what you do, let's work together | Me mahi tahi tatou #J-18808-Ljbffr


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Job Function:

Requirements

Marketing Manager - Media & Planning
Company:

Woolworths Group



Job Function:

Marketing

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