About the role:The Marketing Manager role is a broad marketing role supporting the Senior Marketing and Campaigns Manager with an array of marketing activities for New Zealand based schools, brands and products.The role will encompass brand development and roll out, content creation, event management, collateral and sales support development, and management of all email and automation elements.The role requires the ability to multi-task as you will be working on multiple projects at once. You will also need excellent project and production management skills, a keen creative eye, analytical ability, and the ability to build close relationships with our team's core stakeholders.Key Responsibilities:Create and execute end to end marketing campaigns in collaboration with the Senior Marketing and Campaigns ManagerContent creationManage the social media calendar and community engagementManage the creation and roll out of branded elements across the portfolioAssist in designing or briefing creative for print, digital and OOH marketing assetsSupport the Web Content team with website updates and copywritingCreate exciting nurture email campaigns to potential and existing studentsHelp coordinate and execute key events like open days and exposAbout you:At least 4 years' worth of marketing experience and excel at multitaskingProven background creating, managing, and implementing campaignsExperience managing social media pages, particularly on Facebook, Instagram, and LinkedInStrong copywriting skills with the ability to adjust tone of voice depending on the brandComfortable adding your creative brilliance to projectsSkilled in assessing and providing feedback on creative conceptsEffective in liaising with the sales team and business units for key marketing elementsAbility to forge strong relationships with core stakeholders: campus staff, sales staff, and financeCampaign analysis skillsExperience in the following preferred but not essential: Adobe Photoshop/Illustrator, Marketo or similar marketing automation platform, CMS experience, Meta Business SuiteWho we are:UP Education is a leading Australasian dual-sector education group, delivering foundation, vocational and higher education to domestic and international students. At UP Education, we are on a mission: to elevate and empower students to unlock their potential. Known for our agility, and responsiveness to the changing world.What sets us apart from other tertiary providers? It is, quite simply, our people. Our teams come from a wide range of educational and cultural backgrounds and offer a broad diversity of professional experience. But we all have one thing in common – we are all firm believers in the power of education to transform lives and have the drive to make a significant impact in the communities with which they work.We believe learning should be defined by the exceptional and at UP Education we have an ongoing commitment to the development of our staff.To find out more about us, please visit https://www.up.education/Why work with us:Learn from a diverse group of exceptional marketers with a wide array of skillsCompetitive salaryMeaningful brands and a rewarding opportunity to guide students into their educational journeyFlexibility to work from home 3 days a week with a vibrant support office in Ponsonby, AucklandWe value individuality and welcome your ideas and voiceDevelop marketing expertise while refining your design skillsGain insight into the broader business by collaborating with core stakeholders, including campus and sales staffJoin a team dedicated to propelling your career while embracing exciting challengesTwo week Xmas close-down period to relax and enjoy the summer with family and friendsOur application process:Questions about your identity help us appreciate the diversity of individuals looking to work at UP Education, ensuring we're attracting applications from people with identities and perspectives that are as diverse as our students. These are voluntary disclosures and candidates can elect not to answer these questions.We are an equal opportunity employer. As part of our commitment to equity, we work to ensure a fair and consistent interview process. We celebrate diversity and we are committed to an inclusive work environment.
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