Marketing Manager

ABOUT THE COMPANY:Leading-edge software company at the forefront of innovation in the SaaS industry, specialising in providing scalable, user-friendly solutions that empower businesses to grow and succeed. The fast-growing team is driven by a passion for creating impactful software that meets the evolving needs of their clients. With a collaborative, inclusive culture and opportunities for professional growth, this is an exciting place for forward-thinking professionals to thrive.ABOUT THE ROLE:Our client is seeking a dynamic Marketing Manager with expertise in both traditional brand marketing and digital strategies to drive the growth of their SaaS product. You will lead campaigns that enhance brand awareness, generate demand, and engage target audiences through multiple channels.Key responsibilities:Develop and execute comprehensive marketing strategies (traditional and digital)Manage branding, positioning, and messaging for the SaaS productOversee content creation, email campaigns, SEO/SEM, and social mediaCoordinate paid media campaigns (PPC, display ads)Conduct market research and analyse customer insightsCollaborate with product and sales teamsMeasure and report performance of all marketing campaigns (KPIs, ROI)ABOUT YOU:Bachelor's degree in marketing, communications, or related field5+ years of experience in brand and digital marketingProven success in SaaS or tech-based marketingStrong project management and organizational skillsExperience with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systemsFamiliarity with traditional marketing tactics (print, events) and digital channels (SEO, SEM, social media)WHAT'S NEXT?Please hit apply now or call Nicola Stewart on 027 242 9753 for a confidential discussion.
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