Manukau, Full Time, MarketingPlease Quote Reference Number 97566Marketing Manager - Lead GenerationKey role with a focus on generating qualified leads for our propertiesBe part of our collaborative team at Kiefer CapitalRole Overview:As the Marketing Manager, you will lead our marketing efforts, with a primary focus on driving lead generation through strategic and effective paid advertising campaigns. You will be responsible for overseeing the marketing team, ensuring that our campaigns are innovative, data-driven, and aligned with our overall business goals. Your role will be critical in generating qualified leads for our properties, ensuring that our sales pipeline is continuously filled with potential buyers and investors.Key Responsibilities:Brand Management: Establish, promote, and maintain the company's brand to generate business. Develop and execute marketing strategies that communicate the company's brand message effectively.Lead Generation: Develop and implement strategies to generate high-quality leads through various channels, including digital marketing, social media, email campaigns, and events. Utilize CRM systems to track and manage leads, ensuring timely follow-up and conversion.Market Research: Conduct market research to understand customer needs, market trends, competitive landscape and to identify potential buyers. Formulate sales propositions, project briefs, and FAQs based on market feedback. Analyze data to refine lead generation strategies and improve targeting.Campaign Management: Plan and execute marketing campaigns across various channels, including digital, print, and social media aimed at brand awareness and lead generation. Monitor and analyze campaign performance, making adjustments to maximize lead acquisition and conversion rates.Collaboration: Work closely with sales teams, channel partners, and other stakeholders to ensure alignment and support for marketing initiatives. Coordinate with agents, vendors, lawyers, and members of the press to establish a high profile for the business. Coordinate with external partners, such as advertising agencies and digital marketing firms, to enhance lead generation efforts.Content Creation: Develop compelling content that attracts and engages potential buyers. Manage the creation of marketing materials, including brochures, websites, and social media content.Reporting and Analysis: Track and report on lead generation metrics, providing insights and recommendations for improvement. Review and report on team performance, campaign analysis, and competition status. Present findings to senior management and adjust strategies based on feedback.Qualifications and Skills:Proven experience in marketing with a focus on lead generation, preferably within the real estate or property development sector.Bachelor's degree in Marketing, Business Administration or a related field.Strong understanding of digital marketing, lead generation, and CRM tools and techniques.Experienced with team management.Excellent communication and interpersonal skills.Strong analytical and problem-solving abilities.Ability to work collaboratively with cross-functional teams.Sound like you? APPLY NOW through our online application form below.Your application will include the following questions:Which of the following statements best describes your right to work in New Zealand?How would you rate your English language skills?Do you hold a Bachelor's degree in Marketing, Business Administration, or similar?How many years of experience do you have in Marketing, with a focus on lead generation?Do you have industry experience in real estate or property development?What is your salary expectation for this role?Report this job advertDon't provide your bank or credit card details when applying for jobs. #J-18808-Ljbffr
