We are a leading short-term rental provider, serving customers for over 20 years. Our nationwide portfolio of properties services over 2,000 properties across more than 300 locations, offering guests thousands of happy places to stay and owners a hassle-free solution to holiday home management.About the RoleBachcare is seeking a dynamic and creative Marketing Manager to lead our brand and marketing initiatives across both guest and owner segments. The ideal candidate will be a strategic thinker with a hands-on approach, capable of driving brand growth and enhancing customer engagement through innovative campaigns and partnerships.Key Responsibilities:Develop and Execute Marketing Campaigns: Plan, develop, and implement brand marketing campaigns that align with our strategic goals, ensuring they are delivered on time and within budget.Sponsorship and Partnerships: Identify, build, and manage sponsorship opportunities and strategic partnerships that align with the Bachcare brand to increase brand visibility and drive growth.Brand PR and Communications: Plan and execute PR activities to enhance brand image and public perception, including managing media relationships and overseeing agency work.Brand Guardian: Serve as the external and internal brand guardian, ensuring consistency in messaging, tone, and visual identity across all marketing channels and touchpoints.Customer Feedback Management: Develop and manage a comprehensive plan to capture and respond to customer feedback across various social media channels and Google platforms, enhancing customer satisfaction and loyalty.Loyalty Program Development: Design, implement, and manage the company's loyalty program to retain and engage customers, driving repeat bookings and referrals.Customer Journey Optimization: Develop and enhance the customer journey through effective database management, segmentation, and targeted marketing efforts to maximise engagement and conversions.About You:Relevant tertiary degree3+ years in a similar marketing role, with a proven track record of managing successful marketing campaigns and initiatives.Proficiency in Google Analytics for performance tracking and reporting.Experience with Adobe Creative Suite for designing marketing materials.Excellent English writing skills.Strong organisational skills, with the ability to manage multiple projects simultaneously, meet deadlines, and thrive in a fast-paced environment.Excellent communication skills with a team-oriented mindset, capable of working effectively with internal teams and external partners.Experience working with CRM platforms to manage customer data and drive targeted marketing efforts.Experience in budgeting and forecasting to manage marketing spend effectively and ensure a good return on investment.Understanding of digital marketing strategies, including SEO, SEM, content marketing, and email marketing to drive brand awareness and conversions.Why work for us?We are proud of our culture and fully support a flexible working environment, and offer numerous employee perks:Discounted holiday homes, gym memberships, magazine subscriptions, fuelBirthday day offFree eye tests, spinal checks and hearing testsShopping discounts – Noel Leeming, Farmers, Bendon, Gilmours, The Warehouse & much more…Our mission is to help people to find their happy place, including YOU!To apply now for this position, please hit the 'apply' button and send us your CV and cover letter. Good luck!Your application will include the following questions:How many years' experience do you have as a brand manager?Which of the following statements best describes your right to work in New Zealand?How many years' experience do you have in a marketing role?Are you experienced with copy writing and content creation? #J-18808-Ljbffr
