Become part of the special story of jewellery, helping customers to discover a piece which holds meaning and unique value to them. At Walker & Hall we are grateful to connect with people at significant times and milestones in their lives. Through listening to their story we can connect and educate to find the perfect jewel to represent their special occasion. We believe in creating experiences which mean our customers choose us to be part of their story for life.
Become part of an environment where:
we love coming to work,
are proud of what we do,
are valued for our efforts,
work as a team to achieve growth and success and,
believe in integrity, respect and honesty across all that we do
Full time position available for a creative and adaptable Marketing Manager:
32 hours per week
Office based role in our Auckland CBD Head office near Britomart
We have some flexibility on exact days/hours - to be discussed with applicants to find a mutually beneficial roster
We offer an hourly rate plus bonuses, staff purchasing benefits and ongoing opportunities.
What will you do?
You will lead our small but mighty in house team to imagine, create and execute promotions and campaigns to support an elevated brand vision, while educating and inspiring our customers. We are blessed to work with a high quality, emotionally fulfilling and exceptionally beautiful product. There are so many wonderful stories to tell!
Working across social, print, digital, outdoor and in store visual merchandising, you will have the opportunity to use your creative skills and ability to communicate clearly through a variety of mediums. This is a hands on role where you will be part of a wide range of aspects of execution and your can do attitude will take you far.
Above all, we are looking for someone who will drive an elevated brand experience through a connected strategy and implementation.
You will…
Lead the development and execution of Walker & Hall brand strategy and plans, including budgeting
Manage multiple stakeholder needs and ensure high quality creative delivered to deadline
Use insight led approach to work with in house and external partners developing and implementing campaigns to achieve category and brand consideration objectives, key brand messages and other agreed KPIs
Manage the end to end creative production of campaigns
Integrate brand campaigns with the digital marketing activity (SEO, paid social, native etc) to drive higher performance in store and online
Work with media contacts to ensure the most efficient and effective media channels to drive brand objectives
Support in store teams with customer focused creative briefing and resources to support brand messages and identity
Utilise learnings from previous activity, data from internal and external sources to continuously improve all campaign activity
Conduct analysis and produce reporting of each activity identifying impact on commercial results, against agreed KPIs
Drive integration in the content calendar and lead the production and timely execution of brand content
Manage monthly and annual budget forecasting
Who we are looking for?
Extensive marketing knowledge, ideally in an omnichannel environment, with solid understanding of tailoring communication across channels to grow brand consideration and engagement, balanced with a keen understanding of how to utilise data to inform planning and decision making
The ability to communicate effectively across the business functions, collections and teams
Exceptional project management skills, with clear ability to deliver on time and to budget
Data literate and analytical skills
Here's what a previous Marketing Manager had to say about this role:
Each day is different. There's always a new campaign to design, a new story to tell, an exquisite piece of jewellery that I never knew existed - it is the opposite of boring.
Lastly, working with such a phenomenal team that listens to my crazy ideas, and give me the tools to make them come to life is truly what I value the most about Walker & Hall. There is nothing more empowering than executing what starts as a thought and ends with a nationwide campaign.
You will have the following technical skills:
Technology
Excel
Managing and creating all content for social media channels, including video.
Design
Direct and approve social media and digital ad creation and strategy
Store signage
Copywriting
Writing and proofreading creative copy
Events
Organising events and product launches.
Personal Strengths
Excellent communication & relationship skills.
Fast learner and ability to adapt techniques based on requirements.
Open mindset and will seek out feedback to refine and develop skills.
Ability to problem solve.
If this sounds like you we would love to hear from you!
Your application will include the following questions:
Are you experienced with copy writing and content creation?
Which of the following statements best describes your right to work in New Zealand?
How many years' experience do you have as a marketing manager?
Which of the following Adobe products are you experienced with?
How many years of graphic design experience do you have?
What's your expected annual base salary?
How much notice are you required to give your current employer?
How would you rate your English language skills?
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