Marketing Manager (B2B, Acquisition, & Lead Generation) Senior Marketing Manager (B2B, Acquisition, & Lead Generation)
Auckland
$130k - $140k
Following application, a talent agent will review your CV, cover note & portfolio against the role and will be in touch within 72 hours.
Are you currently free and looking for your next career move in Marketing? Happy to consider a 6-month contract, working as a marketing manager lead for one of our education clients? Sound like something you'd enjoy? Apply now, interview and start next week!
On behalf of our tertiary education client, the Pond Recruitment is on the search for an accomplished Marketing Manager, with strong experience in the disciplines of Acquisition and Lead Generation (B2B & B2C). This role is underpinned by strong digital marketing practices, online paid media and will require the management of a team of four others. The ideal person will be results-driven, strong in data analytics, customer insights, and have had exposure to CX, customer buying or procurement journeys online. They will have strong leadership and mentoring abilities. You'll be a passionate individual with great communication skills and an excellent work ethic.
This managerial position is designed to inspire and develop the marketing team of four, which operates like an in-house agency. This critical position involves providing leadership and direction to a diverse group of intermediate level marketers, ensuring they are well-integrated, highly motivated, proactive, accountable and effectively aligned with our internationalisation student acquisition strategy. You will receive strategic support from the Director of Marketing who you will report to.
In summary, this senior level marketing role will support our tertiary clients' strategic objectives for strong international student recruitment, acquisition and sales.
Sound good? APPLY NOW!
The breakdown
We are looking for a Marketing Manager with:
Min 8+ years' marketing experience
Expertise in B2B, Acquisition & Lead Generation marketing
Relevant University Qualification
You'll have experience in Strategy, Planning & Decision Making…
Create, develop and deliver international marketing and recruitment campaigns
Develop region-specific marketing strategies and plans to drive attraction, conversion and sales from offshore
Manage an international marketing budget that's cost-effective and maximises ROI
Planning and implementing multi-channel demand generation campaigns in international markets
You'll have knowledge in…
The tenets of traditional and demand generation B2B and B2C marketing
Conducting service/product research for marketing plans across multiple channels to diverse audiences
Working alongside media or creative agencies
Targeting experience including segment and messaging strategies
Communications and information technology
You'll have digital marketing experience in…
Knowledge of digital and social media marketing techniques including multichannel
A strong understanding of digital marketing campaign metrics and KPIs
Measuring, analysing and reporting campaign performance
Marketing technology experience and digital conversion
A high level of digital literacy in digital marketing
Are you someone who has these attributes…
Who takes a collaborative approach
Can work in a fast-paced agile environment whilst balancing analytical responsibilities
An energetic person who can foster internal and external relationships
A critical thinker, who brings innovative ways to working
The reward
Salary $130-140k per annum + Kiwisaver
Or / $70 Hour (if you prefer to contract as a sole trader)
Mandatory requirements
Due to current border restrictions, we are only able to accept applications from people entitled to work in, and currently residing in New Zealand
Apply today
If this role sounds like you, apply today or email Leighton Howl directly on ****** with a brief summary of why you may be interested in this position. Alternatively, you can call Leighton Howl on 021 702 573 for a confidential chat.
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