Ready to step into this 12-month contract to lead a team of talented specialist marketers delivering brand, acquisition, and retention strategies for a well-known brand in the financial wellbeing and services space? Do you get a kick out of leading key campaigns and projects, and does a 12-month fixed-term contract suit your life circumstances and stage in your career perfectly?
Our client, a well-established company, is looking for an "Action Marketing Manager" who can focus on delivering integrated campaigns and projects across six main functions within the company – Content Marketing, Online Event Marketing, Social, Email Marketing, and a small amount of digital marketing and website management. Take a breath (your prayers have been answered), you don't have to do it on your own! You will be supported by an embedded marketing team of 4, as well as a high-performing external digital marketing and website agency.
The ideal candidate will be responsible for working closely with the CMO, Onboarding, and Client-Facing teams to execute the year-round marketing roadmap. They will implement go-to-market projects designed to drive demand and lead generation, for state-of-the-art personal programs designed to help NZ'ers implement strategies to get them financially fit, grow their wealth, and achieve their financial goals.
Day-to-day you will be responsible for executing pure marketing projects (small to large, tactical to strategic), leading new campaigns, coordinating and maintaining lead generation support, analysing campaigns, mining data and insights, creating impactful creative content, and delivering virtual events and webinars.
The right candidate will be smart, and action driven with a knack for finding the 'angle' and interweaving with intelligent and pointed storytelling that cuts through the clutter and resonates with audiences. You will be able to understand the dynamics that come with a growing business heading into the next stage of growth, and strategically manage marketing projects with that in mind.
The right candidate will have the energy and business acumen to work alongside a dynamic SLT, take direction from the CMO, and understand the growth plan to deliver on-point, story-led marketing that resonates with audiences, causing them to take action and empower their own financial journeys and lives.
Sound like you? Apply Today!
The Breakdown
We are looking for an experienced professional with…
Min 8+ years' of commercial marketing experience
360-degree strategic and tactical marketing delivery
Financial, Professional Services (or similar) marketing expertise is a bonus
Some key responsibilities are…
Establish a calendar of marketing activities and effectively project manage a programme of marketing deliverables
Understand the business objectives, priorities, and targets to deliver a marketing plan that works towards these common goals.
Build and maximise lead generation and cross-referral opportunities
Accountable for the effective development and implementation of online events, email marketing, social media marketing, and digital marketing/website performance
Relationship manage external digital marketing/website agency to develop the assets required, on time and within budget.
Continuously mine the CRM for opportunities and insights into the client journey to help use improve the customer experience
Analyse the ROI of marketing spend versus the budget allocated
Strong relationship management skills, and ability to collaborate with and influence a diverse range of stakeholders
Ability to adapt and pivot to ensure marketing deliverables meet changing business needs
Are you someone who is…
Positive, vibrant, and engaging?
Able to flex between strategic mindset and tactical delivery
Career-focused and tenacious character?
Motivated, ambitious, and driven?
Personable and graceful?
Upbeat, fun to have around the office?
The reward
Salary of $130k - $140k + KiwiSaver
Flexible work environment
Mandatory requirements
Relevant tertiary qualification
Apply today
If this role sounds like you, apply today or e-mail Recruitment Director, Will Gregory at with a summary of why you may be interested in this position.
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