About the Role
Reporting to the Senior Category Manager, you will be responsible for leading the development and activation of category & brand strategy, NPD and execution for all Woodcare brands. This role can be based in Wellington or Auckland.
The Woodcare Category Manager develops and implements marketing and category plans for the Woodcare brands. To manage the effective deployment of the marketing budget to maximise long-term sales and profitability whilst guarding the integrity of those brands. Woodcare brands include (but aren't limited to): Dryden, Intergrain, Cabots, Feast Watson & British Paints Timber.
You will partner with peers and key stakeholders to develop & deliver cohesive, differentiated consumer engagement and brand activation plans to achieve brand outcomes.
In this highly visible and strategic and complex role, you will ensure all channels of trade (industrial applicators) Specification and retail sales teams are set up for success to support the woodcare categories in the marketplace.
Responsibilities
Develop and deliver an insight-led NPD portfolio and innovation pipeline
Harness consumer insights and market trends through research and consumer/customer and industry participation
Position new concepts and ideas to the broader business with sound acumen and category fit
Work with different functions across ANZ to ensure stakeholder management
Develop and implement cohesive, long-term category and brand plans to deliver profitable growth
Skills and Experience
This is a role with real impact, so you'll need the ability to work collaboratively and proactively with multiple stakeholders. Being agile and resilient, ideally you can demonstrate:
Ideally a minimum of 4 years Marketing experience
Bachelor's degree, ideally in Marketing/Business Management
Experience in new product development, knowledge of the stage gate process is desirable
Ability to develop clear customer and consumer propositions, whilst delivering to target on sales growth, profitability, differentiation, and market share
Strong data analysis and problem-solving skills
Proven track record in managing projects and use of project management tools
Proven track record to manage or develop product/category with sound business acumen
Successful track record of delivering commercial outcomes
Experience in delivering comprehensive multi-channel marketing plans with all aspects of the marketing mix
Understanding or experience in a manufacturing/product development environment
Ability to learn and understand technically based products
Why DuluxGroup?
As a member of our team, you'll unleash your potential, grow, achieve and thrive with us. We offer a fast-paced work environment that values collaboration, rewards high-performance, and inspires innovation.
But it's not just about the work - it's also about the people. At DuluxGroup, we foster a culture of inclusion, diversity, and flexibility. We care about your wellbeing, and we prioritise your safety in everything we do. You'll work alongside people who value your unique perspectives and contributions.
If you're ready to join a compassionate and collaborative workplace, your opportunity starts here.
DuluxGroup is proudly an equal opportunity employer. Talent is our only criteria. Let us know by emailing ****** if you require any adjustments to the recruitment process so we can support you to present your best self.
Applicants must have sufficient working rights for this role.
Apply today!
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