Direct Marketing & CRM (Marketing & Communications) New Zealand Rugby Commercial is a small, dedicated team, based in our two main offices of Wellington and Auckland. We are legally separate from NZR but nonetheless are still integral and integrated into NZR and continue to be owned by and inextricably linked to our parent. We have a clear and focused mandate, to drive commercial and customer success for New Zealand Rugby.
Join an exciting organisation and help transform fan engagement worldwide with data-driven strategies!
Are you a data-driven, strategic thinker with a passion for digital marketing and fan engagement? At NZRC, we're on a mission to connect with our global community of fans and make them the heart of everything we do. As part of our 'fan-obsessed' strategy, we're looking for a talented Marketing Automation & Fan Database Lead to join us.
About the role In this exciting role, you will be at the forefront of our fan engagement efforts across our loved brands such as the All Blacks and Black Ferns. Your primary goal will be to grow and segment our fan database, creating tailored communication strategies that drive engagement, new subscriptions, as well as ticketing and merchandise sales. You'll work closely with others across the organisation to deliver content that resonates with our fans when they want it most.
You will be tasked with developing and executing a global fan communication strategy with a particular focus on new journey development and the personalisation of key fan interactions to increase engagement.
To be successful in this role , you will bring 5+ years of experience in managing, building and deploying day-to-day email campaigns and strategic journeys including an advanced ability using Salesforce Marketing Cloud. If you have experience in Salesforce Data Cloud, Advertising Studio and Marketing Cloud Intelligence, this would be a bonus too. You will be known for your strong communication skills and great attention to detail. A knowledge and interest in sport and rugby is a plus too!
About Us At NZR, we love what we do, we work hard and have fun! You'll be joining a team of awesome people who are passionate about the game and each other, and you'll be backed with support to thrive in your role. We know that life isn't all about work, so we are open to flexible working options.
We value diversity and inclusion and are committed to improving our cultural responsiveness. We embrace and respect each other's values and we are so proud to be Rainbow Tick certified. We welcome applications from people of all backgrounds and walks of life.
What we offer (benefits) Learn & Grow Your Career | Hybrid Work Options | Receive Rugby Tickets | Sports Apparel | Discounts
Apply Now If you are looking to join a fantastic group of people and think you have what it takes, then don't delay, submit your CV and cover letter now! Don't wait until the closing date to apply as we will be reviewing applications as we go.
Applications close at 5pm, Tuesday 24 September but we'll be considering applications as they come in, so don't delay if you're interested! For a copy of the position description, click here .
To be considered for this position, you must be legally entitled to work in Aotearoa New Zealand and obtain a clear MOJ check.
Studies have shown that people from under-represented backgrounds, including women, are less likely to apply for roles where they don't match the job description criteria exactly. If you're excited about this role and think you have what it takes, but your experience doesn't align 100%, we still want to hear from you and would encourage you to apply.
Our recruitment process is fair and inclusive, and we encourage our applicants to let us know if we can make it more user-friendly for them. We value diverse perspectives and the contribution every one of our people makes to our culture. Put simply - you can be yourself here.
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