Digitas is a highly-caffeinated playground where brilliant minds come together to make bold, award-winning marketing. We use data-driven insights to guide our work, but we also believe in a healthy dose of spirited storytelling as we strive to transform the marketing landscape.
Job Description We are currently looking for a skilled Marketing Analytics Director to become an integral part of our team, focusing on the development of data-driven solutions aimed at enriching our media strategy to drive performance.
KEY RESPONSIBILITIES: To be an integral driving force to identify and implement marketing focused data solutions in the region. Primary focus will be to leverage advanced media measurement solutions like MMM to inform data-driven decision-making ensuring that media investments are aligned with business goals. You will lead a team of analysts to work closely with media strategists and operations teams to optimize media spend and maximize the impact of marketing efforts. Qualifications Minimum of 8 years of experience in data-driven media strategy. Expertise in leveraging data and analytics to provide insights and recommendations that enhance content quality and improve media performance. Proven ability to design and implement advanced media measurement strategies for media campaigns. Experience in deploying and utilizing business performance dashboards. Proficient in using Marketing Mix Modeling (MMM) and Multi-Touch Attribution (MTA) analysis to assess channel impact and recommend optimizations for channel strategy. Hands-on experience with platforms like DCM & Google Analytics/Adobe Analytics is essential. Proven track record in analyzing paid media data to drive improved campaign performance. Experience managing data strategists and analysts to successfully implement data strategy projects. Familiarity with SQL is an added advantage. Strong communication skills, with the ability to clearly package, present, and explain data insights and analytical findings, making recommendations easily understandable for client teams. Experience in deploying measurement plans for regional brands. If you are a self-motivated data practitioner with a strong passion for using data to solve complex business problems, we would love to hear from you!
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