The Hired Guns are seeking a Manager, Retention Marketing Production to run end-to-end execution and delivery of all customer retention marketing (CRM) programs for a leading player in both e-commerce and brick-and-mortar retail.
The Nitty Gritty The backstory on the organization and why they need to hire you!
This e-commerce biggie is deploying major resources toward broadening and deepening their CRM capabilities to drive growth and increase customer lifetime value through email marketing, mobile messaging, site targeted content, app push, direct mail, and POS.
As Manager, Retention Marketing Production, you'll lead the production team that executes all campaigns.
You'll oversee the workflow to ensure flawless delivery while seeking opportunities for faster and more seamless execution as well as dreaming up ideas for more effective content and personalization.
You'll be the key point of contact and escalation for in-progress campaigns as well as a key player on cross-functional teams whose goal it is to enhance communication, efficiency, and innovation in all marketing programs.
It's a lot of responsibility: once campaigns are rolling, the buck stops with you.
But because of that, you'll be in a unique position to combine your experience and creativity with your first-hand awareness of campaign operations.
Initially, you'll be managing contractors and agency partners to execute the campaigns, but as the operation grows and matures, you'll work on the transition to your own in-house team.
Why You?
How you'll know if you're a fit… You're the perfect person for the role of Manager, Retention Marketing Production if you have 5 or more years' experience building direct hands-on knowledge of email marketing (particularly focused on customer retention), consumer promotions, mobile- and app-based marketing campaigns, KPI development, and data analysis.
You've supervised and developed direct reports as well as managed contractors and agency resources.
In other words, you've done it all, so now you're ready to lead.
You epitomize grace under pressure, and be assured, there will be a lot of action and a lot of moving parts, so it'll come in handy.
Meeting multiple deadlines and juggling competing priorities is all in a day's work for you, and your colleagues never fail to be impressed by your ability to keep it together and deliver consistently excellent results.
The Inside Skinny Why you should quit your job right now and join this organization!
If you're the kind of CRM expert we're looking for, you're hankering for an opportunity to meld together all the gadgets on your marketing utility belt, let your flair for problem-solving and idea-generation shine, and exercise your talent at managing teams and cross-functional relationships.
Here is that opportunity, in the form of a high-visibility role at a company that's going to be making a lot of news in the e-commerce space!
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