Marketing Automation Analyst - Intermediate/SeniorTrade MeListed 3 days agoLocationWellington, WellingtonJob TypeFull timeDurationPermanentCompany BenefitsAt Trade Me we encourage you to keep learning.DescriptionAt Trade Me, we're about connecting Kiwi to create the life they want. Whether it's the big things like finding a home, a job, a car or growing their business, or the smaller things, like finding that right bedside table or parting ways with some old stuff. At Trade Me, our vision is to be the place where Kiwi look first.Right now we're looking for a Senior Marketing Automation Analyst to join us! As part of the Trade Me Jobs team, you'll work in squads with our marketing and customer lifecycle managers to scope, develop and create targeted campaigns, insights, and automations. You will also work closely with our data science, analytics engineering, and data platforms teams to identify opportunities, prepare data models, and manage reporting data pipelines respectively.This is a hands-on role where you'll use your knowledge in data technologies and analysis skills combined with your campaign and insights experience to create exceptional data-driven marketing campaigns.You'll have the best time working at Trade Me, and this is why:#Flexible: Flexibility means different things to different people, and we support you to find what works, including a home office setup and utilities allowance. We value team connection and come together in person on Monday and at least one other day a week.#Wellness: Being your best self means caring for your physical and mental wellbeing; we offer lots of resources to help you along the way.#Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1.#Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company-paid lunches, regular Friday drinks and nibbles, annual Trade Me company awards, celebrations, and more.#Learning: Whether it's on the job, formal training, mentoring, or something else, you'll grow with us from Day 1.Here's what you can expect from this role:Work with marketing teams to support a data-driven approach to omni-channel marketing campaigns and target audiences.Conduct A/B tests and multivariate experiments to optimise campaign effectiveness and drive continuous improvement.Analyse test results and provide recommendations for refining targeting, messaging, and creative strategies.Collaborate closely with cross-functional teams including Marketing, Data Science, and Data Engineering to ensure preparedness for campaigns, priorities, and execution strategies and identify innovative ways to use Trade Me's data to send relevant and targeted omni-channel communications.Utilise our cloud data warehouses and ETL tools to perform data modelling and analysis, extracting actionable insights to inform marketing strategies.Develop advanced SQL queries and scripts to manipulate and transform data for reporting purposes.Development of post-campaign analysis using industry-leading BI tools for campaigns, benchmarking results against business objectives and presenting these results back to key stakeholders.Be a key member of the team responsible for the management of our key Martech platforms including Segment.io, Braze, and GA4.What you will bring to our team:Hands-on competency with data technologies to support digital customer analytics e.g. SQL, Python, Business intelligence tools.Experience with ETL tools like DBT and cloud data warehouses like Snowflake.Advanced Dashboarding skills & Reporting Automation (PowerBI, Google Data Studio).Experience working with large, complex datasets.Marketing or IT degree or equivalent Business degree is desirable.At least 3 years of experience in a similar role.Experience working with Martech platforms would be an advantage.An understanding of the omnichannel campaign delivery process.Experience wrangling complex data sets and pipelines for marketing campaigns.Advanced data analytics skills - being able to analyse data and solve business problems.Exceptional communication skills, both written and verbal.A keen eye for detail, time management skills, and strong commercial acumen.We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.Apply online for this role or contact Wytske Garty for more information.Trade Me connects Kiwi to create the life they want. Join us to shape the experience of thousands of Kiwi and grow your career from day one!At Trade Me, you'll have the opportunity to work with the best and have the best time doing it. We may have grown up as a company, but we still have the spirit of a startup: a hunger for growth, good vibes, good people, and good times.
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