Icebreaker: Manager, Regional Marketing (NZAU)Execute and communicate regionally and globally aligned omni-channel Marketing Calendar for NZ & Australia with the APAC Marketing to align the global calendar with regional needs and go-to-market strategy for each seasonal launch from Concept to Consumercalendar communication within the Regional Team (Merchandising; Sales; Inventory; Finance; Customer Service) to ensure cross-function teams are aware of calendar impacts e.g. promotional stock requirements, impacts on workflowThis role is responsible for: Execute and communicate globally aligned omni-channel Marketing Calendar for the region.Lead the execution of Global Community Management strategy within the region.Lead all marketing initiatives for sales omni channels.Build the Annual Plan maximizing the reach of our paid, earned and owned media, PR, Agencies, Ambassadors and Partners in conjunction with the Regional GM and Regional Finance Manager ensure strong ROI discipline on all marketing programsCoach and develop a world-class regional marketing team.Who you are: Equivalent of 5-7 years multi-channel marketing experience experienced in management and executional level, with experience in a product-based business and ideally in a company with retail, wholesale, and e-com channels.A brand-focused leader, who knows how to build iconic brands in their region through inspiring and engaging creative content with powerful brand and product communication, primarily through owned/earned/shared channelsA strong people leader, experienced in working in a matrix organization with a global/local marketing team structure across the New Zealand and Australian marketplaces.Insight-led approach to planning and development of marketing programs with discipline around ROI of marketing programs.Experienced at creating and managing the regional marketing budget using savvy 'big-ideas/small budget' approach to work – willing to search out creative solutions.Things that are second nature to you: Active and adventurousA passionate high achiever – works hard and plays hardCurious with a strong desire to continually learn and evolve, and with a global outlookA Brand Ambassador who connects with Icebreaker's story, and is inspired by the authenticity and uniqueness of the brandA highly collaborative team playerDown to earth, resourceful & happy to roll up their sleeves to achieve an outcomeComfortable challenging the status quoBe available and able to travel both locally and overseasEducation: Degree in Marketing (or other relevant tertiary qualification) Icebreaker is a world leader in merino clothing and we supply our Adventure, Life, and Training ranges to more than 4,500 stores across 47 countries. We care about our relationships with nature and each other. We're a fast-moving, nimble business – the people on our team are here because they want to make a difference. Sustainability isn't just a feature of our products, it's in the values and design of our business. #J-18808-Ljbffr
