Head of Marketing | World-class Blockchain InfrastructureObjectives of this Role• Drive go-to-market strategy and execution for the company.• Ensure website and communication channels speak to our target audience and showcase the value proposition of the company.• Identify web3 market trends and collaborate with Research & Product teams to ensure that the product roadmap aligns with user needs.• Define and own growth KPIs.
Intimately understand levers for KPIs, create plans, and own meeting KPIs.• Collaborate on content creation for education initiatives for prospects and clients.• Play a role in the development of the company's roadmap and co-own the roadmap.• Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals.• Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement.• Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects.Required Skills and Qualifications• 5+ years of hands-on experience in strategizing, planning, and executing a wide variety of marketing & growth initiatives for a technical audience.• 1+ year of experience in the web3 and blockchain marketing space.• 1+ year of experience leading and building marketing teams from scratch.• 1+ year of PR experience, working with media channels for releases and announcements to get global outreach.• Should be able to exceptionally manage all digital/social channels, i.e., YT, Twitter, Discord, LinkedIn, etc., that are necessary to make us grow.• Strong hold in storytelling to drive overall narrative.• Strong problem-solving skills, acting autonomously and taking ownership of the team.
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