Head of Marketing | World-class Blockchain InfrastructureObjectives of this Role
• Drive go-to-market strategy and execution for the company.
• Ensure website and communication channels speak to our target audience and showcase the value proposition of the company.
• Identify web3 market trends and collaborate with Research & Product teams to ensure that the product roadmap aligns with user needs.
• Define and own growth KPIs.
Intimately understand levers for KPIs, create plans, and own meeting KPIs.
• Collaborate on content creation for education initiatives for prospects and clients.
• Play a role in the development of the company's roadmap and co-own the roadmap.
• Own and strategize our content-publishing plan to create a unique, powerful, and consistent brand voice that helps us achieve our goals.
• Plan and execute campaigns to drive measurable improvements in brand awareness, user acquisition, and community engagement.
• Collaborate with tech, product, creative, business development, and community teams to integrate our brand narrative, product positioning, and messaging with all aspects.
Required Skills and Qualifications
• 5+ years of hands-on experience in strategizing, planning, and executing a wide variety of marketing & growth initiatives for a technical audience.
• 1+ year of experience in the web3 and blockchain marketing space.
• 1+ year of experience leading and building marketing teams from scratch.
• 1+ year of PR experience, working with media channels for releases and announcements to get global outreach.
• Should be able to exceptionally manage all digital/social channels, i.e., YT, Twitter, Discord, LinkedIn, etc., that are necessary to make us grow.
• Strong hold in storytelling to drive overall narrative.
• Strong problem-solving skills, acting autonomously and taking ownership of the team.
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