About The Position Our client is seeking a talented and motivated Group Marketing Manager to lead their marketing initiatives across New Zealand and Australia. This role offers a unique opportunity to drive strategic marketing efforts for a well-established brand, working from their headquarters in Hamilton, New Zealand. The ideal candidate will be enthusiastic about digital marketing and data analytics, with a proven track record of executing successful performance marketing campaigns. This position is integral to enhancing the brand's visibility and reputation in the market. Core Responsibilities Marketing Strategy Development: Design and implement innovative marketing strategies that position our client as a leading supplier in their industry. SEO & Website Optimization: Manage and enhance website content and performance, ensuring high search engine rankings and an excellent user experience. Digital Advertising Management: Lead advertising efforts across multiple platforms, including Google Ads, Facebook, Instagram, LinkedIn, and YouTube. Content Strategy & Execution: Oversee the creation and management of engaging content across digital channels, such as websites, blogs, social media, and email newsletters. CRM & Email Marketing: Develop and manage email marketing campaigns aimed at driving customer engagement and loyalty. Team Leadership & Collaboration: Work closely with internal teams and external partners to ensure consistent and aligned marketing efforts across all channels. Expected Outcomes: Brand Positioning: Strengthen brand awareness through a well-rounded digital marketing strategy. Cross-Functional Alignment: Ensure that marketing objectives are reflected throughout the organization's operations. Enhanced Engagement: Boost customer engagement and conversion rates through targeted digital marketing initiatives. Performance Analysis: Regularly evaluate marketing campaign performance, using data-driven insights to refine strategies. Brand Consistency: Maintain a cohesive brand image across all marketing materials, ensuring alignment with the company's values and goals. Qualifications & Skills: Significant experience in digital marketing, including strategy, communications, and campaign management. A minimum of two years in a similar role, with a strong focus on digital marketing best practices. Expertise in SEO/SEM, social media, email marketing, and digital advertising. Experience in website management and design. Proficiency with digital marketing tools like Google Analytics, Google Ads, and Facebook Business Manager. Strong analytical skills, with the ability to interpret data and make informed decisions. Excellent leadership, communication, and interpersonal skills. Why You Should Apply: Join a supportive and innovative team. Contribute to the growth of a highly respected brand in New Zealand and Australia. Engage in diverse and exciting marketing projects. Competitive salary up to $110,000. Health insurance Cover. Discretionary CPD fund. If you're ready to take on a dynamic role where your marketing expertise will make a difference, we encourage you to apply today! #J-18808-Ljbffr
