We are seeking a skilled Google Ads & Merchant Center Specialist to join our team (Remote).
The successful candidate will be responsible for troubleshooting, optimising, and managing our Google Ads campaigns, with a specific focus on resolving issues that have caused a sudden drop in ad performance in the Domestic & Australian market.
Key Responsibilities: Campaign Troubleshooting & Optimization: Analyze and resolve issues that have caused a drop in ad clicks and conversions.
Review and optimize CPC bidding strategies across product groups to ensure competitive performance.
Revert or adjust recent changes in feed labels, CPC settings, and other campaign parameters that might have disrupted ad performance.
Monitor and manage campaign budgets to ensure efficient spend and maximize ROI.
Google Merchant Center Management: Review and adjust feed configurations to ensure that products are correctly listed and optimized for the Australian market.
Ensure compliance with Google Merchant Center policies, especially in regards to personal hardships in personalized advertising.
Maintain and optimize product data feeds, ensuring accuracy and alignment with Google's guidelines.
Performance Monitoring & Reporting: Track key performance metrics, including impressions, clicks, conversions, and costs, to identify trends and areas for improvement.
Provide detailed reports and actionable insights on campaign performance to the marketing team.
Ad Strategy & Execution: Develop and execute strategies to improve click-through rates (CTR), conversion rates, and overall ad performance.
Implement A/B testing of ad copy, landing pages, and other elements to continuously refine and improve ad effectiveness.
Qualifications: Proven experience in managing Google Ads campaigns, particularly in e-commerce settings.
In-depth knowledge of Google Merchant Center and feed management.
Strong analytical skills with the ability to diagnose and resolve complex campaign issues.
Experience with bulk editing and optimizing CPC bids across multiple product groups.
Familiarity with Google Ads policies, including those related to personalized advertising and feed compliance.
Excellent communication skills and ability to work independently.
Preferred Skills: Experience with international campaigns, particularly in the Australian market.
Familiarity with e-commerce platforms like Shopify.
Ability to create and implement automated rules within Google Ads.
Please send your resume and a brief cover letter outlining your experience with similar Google Ads and Merchant Center challenge.
