ROLE PURPOSEThe Fundraising and Marketing Manager is the driving force behind Epilepsy New Zealand (ENZ)'s fundraising income, responsible for all fundraising income.This is a proactive, hands-on role implementing the fundraising strategy to ensure sustainable, long-term fundraising growth. Fundraising streams include grants, gifts in wills (bequests), direct mailing, the SeizureSmart and other corporate partnerships programmes and the annual Purple Day Fundraiser. It is also responsible for and driving engagement and brand awareness through key channels in both the digital and offline space.Key areas of delivery include:Running Purple Day and managing its promotion with partners and via key media outletsWorking up the fundraising value proposition and associated messaging for case for support and other materialsFundraising channel development, including corporate partnerships, grants, direct mail appeals, gifts in Wills and innovations in Purple DayRelationship management of patron, ambassadors, corporate partners, board networks and mediaCreating and managing content and activities to celebrate key organisation milestonesContribute to the ongoing development and marketing of the SeizureSmart on-line learning portalLine management of the Grants Writer and Digital Coordinator.PURPLE DAYRecommending and implementing initiatives to drive growth in income and engagement for Purple Day.Aligning PR, patrons and 70th anniversary with Purple DayOversee the digital coordinator to manage promotion through social channelsAssess and cultivate opportunities for specific corporate partnership engagement with Purple DayCoordinate with schools and businesses and ENZ educators to sign up and implement Purple Day fundraisingAssess and cultivate opportunities for innovation in Purple Day fundraisingFUNDRAISING VALUE PROPOSITIONDevelop ENZ's donor value proposition and case for support for key fundraising channelsCreate supporting materials and resources including sponsorship proposals, copy and brochures.Work collaboratively and creatively to integrate messages through marketing channels and fundraising materials for cultivating and stewarding donors and sponsors.Drive the development of best practice fundraising communications, including a bespoke plan for each fundraising stream.Ensure alignment of brand messaging across all digital and offline touchpoints for a seamless supporter view of the organisation and its core fundraising messagingFUNDRAISING CHANNEL DEVELOPMENTWork in collaboration with the wider team in the implementation and regular review of the fundraising roadmap to encompass all current and potential fundraising income streams, including direct mailing, grants, gifts in Wills (bequests), and corporate partnerships.Build, develop and deliver a calendar of direct mailing campaigns and undertake end to end deliveryPlan and implement strategies to build relationships with corporate partners to establish a corporate giving pipelineEstablish a gifts in Wills programme and work with key sector partners to promote this, including assessing the opportunity for Free Will schemesManage the Grants writer to develop and deliver the trusts and foundations pipelineSet and work to targets, alongside the Board and Chief Executive. Identify clear goals and action for each fundraising stream, monitor performance and adjust actionsRELATIONSHIP MANAGEMENTSupport all donor relationships for existing fundraising activities, including Purple Day schools and businessesSupport the Grants Writer in continuing to develop relationships with key funders in trusts and foundationsIdentify and cultivate prospective corporate partners, patrons and ambassadorsEnsure stewardship strategies to thank, aid retention and maintain the loyalty of donors, funders and sponsors are developed and fully implementedBuild internal engagement with educators, the board of trustees and wider staff membersORGANISATION MILESTONESManage ideation and coordination of milestone celebrations e.g. 70th birthday, with a clear focus on fundraising and engagementAlign celebrations with existing giving streams to deliver an integrated campaignWork with corporate sponsors, ambassadors and media outlets to drive promotion of the milestone(s) at a national levelLINE MANAGEMENTLine management of the Grants Writer and Digital Coordinator providing guidance, direction, support and coachingEstablishing annual performance and development plans with clear KPIs, aligned with the fundraising roadmapPERSON SPECIFICATIONEducation & Professional DevelopmentSignificant work experience in fundraising or marketing roles, minimum five years, preferably in the health sector.Educated to degree level or equivalentCommitment to fundraising professional development, preferably a member of FINZ and/or FIASkills & ExperienceA successful track record in professional fundraising or marketing and meeting targetsAbility to work with a high degree of autonomy and take ownership of workloadA compassionate leader with proven experience managing and motivating a teamSound understanding of budget managementProject management skills and drive and determination to succeed in strategy implementationStrong understanding of analysis and measurement and an ability to report effectively on outcomesA demonstrated history of supporter campaign management and deliveryAn outstanding networker able to build relationships with corporate supporters, media, sector partners and donorsExperience in grant writing, and/or building and maintaining funder relationshipsAbility to build integrated campaigns across on and offline channelsExperience building successful internal relationships at all levelsStrong verbal and written communication skillsA passion for making supporters feel appreciated, informed, and engagedA warm and engaging people person who is supporter focused with excellent active listening skills and problem-solving abilities.
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