Email Specialist

The Hired Guns are seeking a highly strategic and analytical Email Specialist for a fast-growing direct-to-consumer healthcare brand that's poised to upend its category. This is a fully-remote, part-time contract opportunity.
The Nitty Gritty The backstory on the organization and why they need to hire you! "Taking it to the next level" is a tired cliche, but sometimes it's apt—this innovator in a big sector of the healthcare industry aims to elevate their email marketing to best-in-class. You'll develop an overarching email strategy, encompassing lead gen, acquisition, and retention. Beyond that, you'll bring strategic discipline to every aspect of their email programs: copy effectiveness (especially subject lines), list segmentation, behavioral triggers (such as in-store visits), and more. Plus, you'll play a key part in their selection of a new CRM system, helping them map out success criteria and aiding in the ultimate migration process. All the while, you'll look at all email communication through a lens of compliance; this is a healthcare play after all. And you'll bring your analytical expertise to bear in a non-stop cycle of test, measure, evaluate, adjust, lather, rinse, repeat.
Why You? How you'll know if you're a fit… If you're a performance-obsessed expert who lives and breathes email, you're just the person we're looking for. You've learned just about everything there is to know about email. Data-driven and strategic, you're highly proficient with multiple email platforms and CRMs, adept at designing campaigns and setting up automation. You're a wizard at list segmentation, and you've got the kind of instinct that lets you look at a subject line and know just the tweaks that will turn it into a winner.
We're especially interested in talking with you if you have experience in highly regulated sectors such as healthcare, pharma, spirits, etc.

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