The Hired Guns are seeking a Digital Strategist to handle paid media (mostly social) for a fast-paced, progressive non-profit. If you're committed to combating corruption, advocating for democracy, getting money out of politics, and getting voters into voting booths, prepare to be inspired by working alongside these watchdogs who aren't just sitting on the sidelines, but driving hundreds of thousands of calls to Congress with their membership of over two million strong.
This digital-first not-for-profit is hitting big numbers with its grassroots activism to give the people back their voice in Washington. It's all thanks to a huge network of quick-mobilizing progressives, and social media is the biggest component of keeping their base informed and involved. (But unlike a lot of political activism orgs, you'll work normal hours.) That means they need an exceptional Digital Strategist handling paid media.
As this org moves from in-the-streets action (protests and calls) to driving people to the ballot box to vote for pro-democracy initiatives and progressive candidates, they want an expert to back their organic social growth and engagement with paid media. Working closely with the social team and creatives, you'll judiciously apply unique angles to breaking news to create top-performing ads, as well as campaigns with more advance notice.
Oh, and you get the fun job of taking point on Snapchat when live events occur.
What Success Looks Like ROI is everything here, so you'll be testing, documenting, and reporting as you execute, in order to perfect the acquisition strategy.
Hired Gun Profile You've done paid media for a nonprofit before, ideally a progressive advocacy group or a political campaign, so you know the scene well: caring, passionate people who support each other enough to make it through the high-speed, high-stress deadlines. You're fun to work with, even when it's crunch time, and you keep things moving so there are fewer crunches in general.
Your digital ads work has a particular focus on Facebook Ads Manager, as that is the prime mover for this outfit. You're also a great writer, speaking in plain but powerful language to get the base motivated and moving.
Inside Skinny This organization is extremely eager to give a voice to the voiceless, so bring your wealth of experience to help strengthen democracy heading into 2020 and beyond.
Net-Net Everywhere else you can ply your trade is going to ask for insane hours. This team doesn't, and is probably unmatched for the quality of its benefits package, which actually beats a standard corporate offering. (If you're looking for a rare political gig that will fiscally support your continued professional education and development, this one's for you.)
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