Job Category: Marketing Job Location: Pampanga/Manila If you are a Digital Marketing Specialist wanting to be part of a highly professional Australian team, send in your resume today! Why you will love working with this Client? This client started humbly as a small family-owned business but is now serving internationally. They provide services and manufacture products in the mining and construction industry. This is a great opportunity for you to join a business that will allow you to excel and be more! Location / Shift: Angeles/Manila Office, Morning Shift NOTE: You must be willing to work in the office in the above office location to apply for this position. Job Description: The Digital Marketing Specialist we are looking for will play a vital role in driving the company's online presence and implementing effective marketing strategies. Working closely with the marketing team, you will have the opportunity to showcase your skills in digital marketing and contribute to the growth and success of the company. Key responsibilities: Develop and implement comprehensive digital marketing campaigns to increase brand awareness and drive traffic to the company's website. Manage and optimize online advertising campaigns, including search engine marketing (SEM) and social media advertising. Conduct market research and competitor analysis to identify trends and opportunities for digital marketing initiatives. Create engaging and relevant content for various digital platforms, such as website, blog, social media channels, and email marketing campaigns. Monitor and analyze website performance using web analytics tools to identify areas for improvement and optimize user experience. Collaborate with internal teams and external partners to coordinate promotional activities and ensure brand consistency across all digital channels. Stay up-to-date with industry trends and best practices in digital marketing to suggest innovative strategies and tactics. Qualifications: Bachelor's degree in Marketing, Advertising, or a related field. Proven work experience as a Digital Marketing Specialist or similar role. Solid knowledge of digital marketing techniques and platforms, including SEO, SEM, social media, email marketing, and content marketing. Experience in managing online advertising campaigns and leveraging analytics tools to measure campaign performance. Strong analytical and problem-solving skills. Excellent written and verbal communication skills. Ability to work independently, prioritize tasks, and meet deadlines. Adaptable and open to learning new skills and technologies in the ever-changing digital landscape. At least 1-2 years of Graphic Design experience. Skilled in Adobe software. Why join optiBPO? optiBPO is an exciting workplace where you will be surrounded by smart, talented, and motivated professionals that support clients across Australia, New Zealand, United States, Canada, United Kingdom, and Europe. optiBPO helps clients in planning, building, and managing dedicated offshoring teams in the Philippines. Enjoy great perks and benefits such as in-house medical team and HMO coverage. We maintain a healthy workplace that promotes collaboration, creativity, and teamwork. It is important for us to help you advance your career by elevating growth strategies and learning opportunities throughout your career journey with us. #J-18808-Ljbffr