**Job Title:** Digital Marketing Manager - Part-Time (Work from Home) **Company:** Tesoro **Location:** Christchurch, Canterbury, NZ **Seniority Level:** Associate Level **Years of Experience Required:** 3 **About Us:** At Tesoro, we are committed to providing innovative solutions that empower our clients and drive success. We foster a dynamic workplace where creativity thrives, and fresh ideas are celebrated. Join us in our mission to redefine the digital marketing landscape, and enjoy the flexibility of working from home while contributing to exciting projects. **Job Description:** We are seeking a passionate and results-driven Digital Marketing Manager to join our remote team on a part-time basis. The ideal candidate will possess a strong digital marketing background with a focus on e-commerce and strategy execution. You will play a pivotal role in developing and implementing effective marketing strategies that boost our online presence and drive customer engagement. **Key Responsibilities:** 1. **Digital Marketing Strategy Development:** - Create and execute comprehensive digital marketing strategies to enhance brand visibility and sales performance. - Analyze market trends and competitor activities to refine marketing strategies and identify growth opportunities. 2. **Content Creation & Management:** - Develop compelling content for various digital channels, including social media, email marketing, blogs, and the company website. - Collaborate with graphic designers and content creators to generate engaging visual and written material. 3. **Social Media Management:** - Oversee social media accounts analyzing engagement metrics and evolving strategies to enhance our social media presence. - Plan and execute social media campaigns that align with our broader marketing goals. 4. **SEO & SEM Initiatives:** - Optimize website content for search engines to increase organic rankings and drive targeted traffic. - Manage paid search campaigns, monitor performance, and adjust based on data insights. 5. **Email Marketing Campaigns:** - Develop and manage email marketing campaigns from concept through execution, focusing on customer acquisition and retention. - Segment email lists and analyze open rates, click-through rates, and overall campaign performance for continuous improvement. 6. **Analytics & Reporting:** - Utilize analytics tools (e.g., Google Analytics, SEMrush) to track and report on key performance indicators (KPIs). - Provide regular updates to stakeholders on marketing performance, campaign effectiveness, and areas for improvement. 7. **Collaboration:** - Work closely with cross-functional teams, including sales and customer service, to ensure alignment on marketing initiatives and business objectives. - Contribute creative ideas to team brainstorming sessions aimed at expanding marketing reach and audience engagement. 8. **Budget Management:** - Assist in the allocation and management of the digital marketing budget, ensuring cost-effective marketing strategies are employed. - Monitor expenses and ROI for all digital marketing efforts. **Requirements:** - **Education:** Bachelor's degree in Marketing, Communications, or a related field preferred. - **Experience:** Minimum of 3 years of experience in digital marketing, preferably in an e-commerce environment. - **Technical Proficiency:** Strong understanding of digital marketing tools, social media platforms, SEO best practices, email marketing software, and web analytics tools. - **Personality Traits:** - Hardworking - Motivated - **Soft Skills:** - Strategic planning capabilities to develop forward-thinking marketing strategies - Emotional intelligence for effective team collaboration and stakeholder engagement **Benefits:** - Employee discounts on products and services - Exciting travel opportunities for work-related assignments - Complimentary gym membership to support your health and wellness **Working Environment:** At Tesoro, we embrace creativity and value fresh ideas and inventive solutions. We promote a collaborative atmosphere that encourages innovation and supports professional growth. **Application Deadline:** Please submit your application by October 6, 2024. **Equal Opportunity Statement:** Tesoro is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
