**Job Title: Digital Marketing Manager - Remote Work**
**Company: Lithia Motors**
**Location: Dunedin, Otago, NZ**
**Job Type: Part-Time**
**Seniority: Entry Level**
**Experience Required: 0 Years**
**Application Deadline: September 28, 2024**
**Overview:**
Lithia Motors, a leader in the automotive retail industry, is seeking a passionate and motivated Digital Marketing Manager. This is a part-time entry-level position that offers a unique opportunity to grow in a dynamic and supportive work environment. You will collaborate with colleagues worldwide, fostering a global village mentality that encourages creativity and innovation.
**Key Responsibilities:**
1. **Digital Marketing Strategy Development**
- Collaborate with the marketing team to develop and implement comprehensive digital marketing strategies across various channels, including social media, email, website content, and online advertising.
- Assist in the creation of marketing plans to increase brand awareness and engagement, ensuring alignment with company objectives.
2. **Content Creation and Management**
- Generate engaging and creative content for various digital platforms, ensuring consistency in branding and messaging.
- Manage and update the company's website, including blog posts, product listings, and landing pages, to enhance user experience and maximize conversion rates.
3. **Social Media Management**
- Oversee the company's social media profiles, including content scheduling, engagement with followers, and social listening.
- Analyze social media metrics to assess performance and optimize future campaigns.
4. **Search Engine Optimization (SEO)**
- Assist in developing SEO strategies to improve search engine rankings, including keyword research, on-page optimization, and link-building initiatives.
- Monitor and analyze website traffic and performance metrics, providing insights for continuous improvement.
5. **Email Marketing**
- Create and manage email marketing campaigns, including newsletters, promotional offers, and customer engagement initiatives.
- Segment and analyze email lists to enhance targeting and performance.
6. **Data Analysis and Reporting**
- Utilize analytical tools (e.g., Google Analytics, social media insights) to track campaign performance, audience engagement, and website traffic.
- Prepare regular reports on key performance indicators (KPIs), providing actionable insights to the marketing team.
7. **Project Management and Collaboration**
- Lead and coordinate digital marketing projects, ensuring timely completion and quality outcomes.
- Collaborate with cross-functional teams to align marketing efforts with business goals and objectives.
8. **Continuous Learning**
- Stay updated on industry trends, digital marketing tools, and best practices to enhance skills and bring innovative ideas to the team.
- Participate in online training, webinars, and professional development opportunities to support growth and expertise.
**Requirements:**
- **Education:** Bachelor's degree in Marketing, Communications, Business, or a related field preferred (or relevant experience).
- **Experience:** No prior experience required; however, internships or coursework related to digital marketing is a plus.
- **Personality Traits:**
- Passionate about digital marketing and the automotive industry.
- Highly motivated with a proactive approach to learning and problem-solving.
- **Soft Skills:**
- Strong project management skills, with the ability to handle multiple projects simultaneously.
- Demonstrated leadership potential in team settings, fostering collaboration and accountability.
- **Technical Skills:**
- Familiarity with digital marketing tools and platforms (e.g., Google Analytics, social media management platforms, email marketing software).
- Basic knowledge of SEO principles and content management systems (CMS) is an advantage.
**Benefits:**
- Life Insurance
- Free Accommodation
- Company Transportation
**Working Environment:**
Join a diverse team and collaborate with colleagues from around the globe, fostering a culture of innovation and teamwork. We value a global village mentality that enhances our understanding and approach to the automotive market.
**Equal Opportunity Statement:**
Lithia Motors is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences.
**Apply Today:**
If you are ready to start your journey in digital marketing with Lithia Motors and help us drive success in the automotive industry, please submit your application before the deadline of September 28, 2024. We look forward to hearing from you!How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
