Drive the online presence and increase brand awareness for an iconic non-profit organisationA great opportunity for a step-up roleYou have a blank sheet strategy, AND, you can make a difference.I Have A Dream (IHAD) aims to demonstrate how the long-term, holistic and strength-based investment in a generation of local children will have a positive collective impact on the community, focusing on the Northland region of New Zealand initially and then, ultimately, New Zealand as a whole. IHAD empowers tamariki (children) and rangatahi (youth) (our Dreamers) to navigate their path out of intergenerational challenges and achieve their dreams, along with academic and life success.For 20 years, I Have A Dream has helped over 2,000 kiwi kids transform their lives, futures, and communities. This organisation is now looking for a creative and results-driven Digital Marketing Manager to join the team to help achieve their growth plans.In this role you will be responsible for developing, implementing, and managing IHAD's digital marketing campaigns. You will play a crucial role in driving their online presence and increasing brand awareness. You will also play with other core marketing competencies but digital is your sweet spot.You will use various digital channels, such as social media, email marketing, and search engine optimization, to promote I Have A Dream and their products and services. You will work closely with the CEO and partnerships and fundraising manager to identify target audiences, create engaging content, and monitor campaign performance. Additionally, you will stay up-to-date with the latest digital marketing trends and technologies to ensure strategies are effective and successful.Preferably you will be Whangarei based, however if you are the right candidate then IHAD would like to know about you.ResponsibilitiesDevelop and implement strategic digital marketing campaigns to drive online traffic and conversion rates to become a donor, both corporate and individualsCreate and curate engaging content for various digital platforms, including websites, social media, and emailConduct market research and competitor analysis to identify opportunities and improve marketing strategiesMonitor and analyze campaign performance using web analytics tools and provide regular reports on key metricsCollaborate with the business development team to develop and execute integrated marketing campaignsOptimize website content and structure for search engine optimization (SEO)Manage and optimize paid advertising campaigns, such as Google AdWords and social media ads.RequirementsBachelor's degree in marketing, communications, or a related fieldProven work experience as a Digital Marketing Manager or a similar roleStrong knowledge of digital marketing channels and strategies, including social media, email marketing, and SEOExperience with web analytics tools, such as Google AnalyticsProficiency in content management systems (CMS) and marketing automation softwareExcellent analytical and problem-solving skillsExceptional written and verbal communication skillsAbility to work in a fast-paced environment and manage multiple projects simultaneouslyInnovative, creative and a leaderIf this opportunity sounds like you, please call Mary Ansell on ******** or Rob Young on ******** to discuss further. Alternatively, please forward your CV and covering letter by clicking "Apply for this Job", quoting R3788 on all correspondence. #J-18808-Ljbffr
