**Job Title: Digital Marketing Manager**
**Company: Campbell Soup**
**Location: Nelson, Nelson, NZ**
**Job Type: Part-Time**
**Seniority: Entry-Level**
**Years of Experience: 1**
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**Job Overview:**
Campbell Soup is seeking a passionate and innovative Digital Marketing Manager to join our team in Nelson. This entry-level part-time position is designed for a resourceful individual who is driven and eager to make an impact within the organization. The Digital Marketing Manager will play a significant role in developing and executing our digital marketing strategies to enhance brand visibility, foster consumer engagement, and drive sales efforts through various online channels.
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**Key Responsibilities:**
1. **Digital Strategy Development:**
- Assist in the creation and implementation of digital marketing strategies to promote Campbell Soup's products effectively.
- Collaborate with the marketing team to analyze competitors and market trends, identifying opportunities for growth.
2. **Content Creation and Management:**
- Develop engaging content for our website, social media platforms, and email marketing campaigns.
- Ensure consistency in messaging across all digital platforms while aligning content with Campbell Soup's brand identity.
3. **Social Media Management:**
- Execute day-to-day social media activities, including content scheduling, posting, and community engagement.
- Monitor and respond to customer inquiries and feedback through social media channels in a timely manner.
4. **Search Engine Optimization (SEO):**
- Implement SEO best practices to enhance the visibility of our digital content.
- Conduct keyword research and optimize website content, landing pages, and blog posts.
5. **Analytics and Reporting:**
- Utilize analytics tools to track and report on digital marketing performance, including website traffic, social media engagement, and email campaign effectiveness.
- Interpret data to make informed recommendations for continuous improvement of marketing initiatives.
6. **Collaboration and Communication:**
- Work closely with cross-functional teams, including sales, product development, and customer service, to align digital marketing strategies with overall business objectives.
- Foster transparency and open dialogue within the team and across departments for effective communication.
7. **Budget Management:**
- Assist in managing and optimizing the digital marketing budget to maximize ROI for campaigns.
- Identify cost-effective strategies for digital marketing initiatives.
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**Requirements:**
- **Education:** Bachelor's degree in Marketing, Communications, Business, or a related field is preferred, but not required for candidates with proven experience.
- **Experience:** Minimum of 1 year of experience in digital marketing or a related field, preferably in a fast-paced environment.
- **Technical Skills:**
- Proficiency in digital marketing tools and platforms (e.g., Google Analytics, social media management software, email marketing tools).
- Basic understanding of HTML/CSS and content management systems (CMS) is a plus.
- **Personality Traits:**
- Driven: A motivated individual who is determined to achieve targets and push the envelope in digital marketing.
- Resourceful: Ability to identify creative solutions and utilize available resources effectively.
- **Soft Skills:**
- Planning: Strong organizational skills with the ability to prioritize tasks and manage time effectively.
- Critical Thinking: Ability to analyze data and trends to make informed decisions and recommendations.
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**Benefits:**
- Life insurance
- Company equipment
- Paid Time Off (PTO)
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**Working Environment:**
At Campbell Soup, we foster transparency and open dialogue for effective communication at all levels. We believe in creating a collaborative environment where team members are encouraged to share their ideas and contribute to our collective success.
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**Application Deadline:**
Interested candidates are encouraged to apply by **October 7, 2024**.
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**Equal Opportunity Statement:**
Campbell Soup is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
