**Job Title: Digital Marketing Manager** **Company: Ashland** **Location: Dunedin, Otago, NZ** **Job Type: Part-Time** **Seniority: Associate Level** **Years of Experience: 2** **Job Description** Ashland is seeking an enthusiastic and results-driven Digital Marketing Manager to join our team in Dunedin, Otago. In this dynamic role, you will be responsible for developing and executing digital marketing strategies that align with our company objectives. The position requires a proactive professional with a strong background in digital marketing and a passion for driving brand awareness and engagement. **Responsibilities:** - **Strategy Development:** Create and implement innovative digital marketing strategies across various platforms (social media, email, SEO, and online advertising) to promote Ashland's services and enhance brand presence. - **Content Creation:** Develop and manage engaging content for our website, social media, and email campaigns that resonates with our target audience. - **Analytics & Reporting:** Monitor, analyze, and report on the performance of digital campaigns using tools like Google Analytics and social media insights. Utilize data to refine strategies and improve results. - **SEO Management:** Optimize website and content for search engines, ensuring best practices for improved organic rankings and visibility. - **Social Media Management:** Manage and grow Ashland's social media presence, planning and executing targeted campaigns to boost engagement and follower growth. - **Email Marketing:** Design and implement targeted email campaigns that effectively communicate company updates and promotional offers to our subscribers. - **Collaboration:** Work closely with cross-functional teams including sales, product development, and customer service to ensure cohesive messaging and branding. - **Market Research:** Conduct thorough research to identify trends, competitor strategies, and opportunities within the digital marketing landscape. - **Budget Management:** Assist in establishing and managing the digital marketing budget, ensuring optimal allocation of resources for campaigns. - **Stay Updated:** Keep abreast of industry trends, tools, and best practices to ensure Ashland remains competitive in the digital space. **Requirements:** - **Education:** Bachelor's degree in Marketing, Communications, Business, or a related field. - **Experience:** A minimum of 2 years of experience in digital marketing, with a demonstrated ability to develop and implement successful campaigns. - **Technical Skills:** Proficiency in digital marketing tools (e.g., Google Analytics, SEO tools, social media management platforms, email marketing software). - **Independent & Adaptable:** Ability to work independently with minimal supervision while being adaptable to change and new challenges. - **Personality Traits:** Must be a proactive self-starter with a strong sense of initiative, able to thrive in a flexible working environment. - **Soft Skills:** Exceptional negotiation skills, with a strong capacity for research and analysis. Strong verbal and written communication skills are essential. - **Team Player:** While independence is crucial, collaboration and communication with team members and stakeholders are equally important. **Benefits:** - Comprehensive training and professional development opportunities to enhance your skills and career growth. - Parental leave to support your family needs. - Visa sponsorship available for eligible candidates. **Working Environment:** Join a flexible work environment that adapts to change with speed and efficiency, fostering a culture of creativity, learning, and collaboration. **Application Deadline:** Please submit your application by ******** to be considered for this opportunity. **Equal Opportunity Statement:** Ashland is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences. If you are passionate about digital marketing and looking for an opportunity to grow within a pioneering company, we invite you to apply for the position of Digital Marketing Manager at Ashland.How to apply: Apply on GrabJobs and you will be notified if shortlisted for the job.
