Job Title: Digital Marketing Manager
Company: ManpowerGroup
Location: Wellington, Wellington, NZ
Job Type: Part-time
Seniority: Associate Level
Years of Experience: 2
Job Description: ManpowerGroup is seeking a dynamic and results-oriented Digital Marketing Manager to join our innovative team in Wellington. This part-time position is ideal for a driven and reliable individual who possesses a keen understanding of digital marketing strategies and a passion for delivering exceptional results. As a Digital Marketing Manager, you will play a pivotal role in developing and executing our digital marketing initiatives, ensuring that we maintain our position as a leader in the industry.
Key Responsibilities: Strategic Planning and Execution:
Develop, implement, and manage comprehensive digital marketing strategies to promote ManpowerGroup's services and enhance brand awareness.
Analyze and optimize current digital marketing campaigns, ensuring alignment with company objectives and target audience. Content Development and Management:
Create and manage engaging content for various digital platforms, including websites, social media, email newsletters, and blogs.
Collaborate with the design team to ensure that content is visually appealing and aligned with brand guidelines. Search Engine Optimization (SEO) and Search Engine Marketing (SEM):
Conduct keyword research and implement SEO best practices to improve organic search rankings and increase website traffic.
Manage paid search campaigns (PPC) to maximize return on investment and drive leads. Social Media Management:
Develop and implement social media strategies that resonate with target audiences across various platforms (LinkedIn, Facebook, Twitter, Instagram, etc.).
Monitor social media channels for engagement, respond to inquiries, and engage with followers to foster community and brand loyalty. Analytics and Reporting:
Utilize analytics tools to track and measure the effectiveness of digital marketing campaigns, providing insightful reports and recommendations for improvement.
Conduct market research and competitive analysis to identify trends and opportunities for growth. Collaboration and Teamwork:
Work collaboratively with the marketing team and other departments to support overall business goals and initiatives.
Participate in brainstorming sessions and contribute innovative ideas for campaigns and strategies. Budget Management:
Assist in budget planning for digital marketing initiatives and ensure effective allocation of resources to maximize campaign impact. Requirements: Education: Bachelor's degree in Marketing, Business Administration, or a related field. Experience: A minimum of 2 years of experience in digital marketing, preferably in a corporate or agency setting. Skills: Proficiency in digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, and email marketing software). Strong research and analytical skills, with the ability to interpret data and make informed decisions. Excellent written and verbal communication skills, with a knack for creating compelling content. Familiarity with SEO best practices and knowledge of HTML/CSS is a plus. Personality Traits: Driven: A self-motivated individual who takes initiative and strives for excellence. Reliable: Dependable in delivering quality work and meeting deadlines. Soft Skills:
Ability to conduct thorough research and analysis to inform marketing strategies.
Strong time management skills, with the ability to juggle multiple projects efficiently. Benefits: Employee discounts on various services and products. Life insurance coverage. Company transportation for business-related travel. Working Environment:
Join a passionate team at ManpowerGroup where you will be part of an industry-leading organization known for its commitment to innovation and excellence. We encourage creativity and welcome cutting-edge ideas to deliver the best solutions for our clients.
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Equal Opportunity Statement:
ManpowerGroup is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds, experiences, and abilities.
How to apply:
Apply on GrabJobs and you will be notified if shortlisted for the job.
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