Are you passionate about marketing, travel and social enterprise? Come join a fast growing international travel company that's a global leader in its field!
HQ Travel Group is the world's largest impact travel specialist, operating two international travel brands:
International Volunteer HQ: The world's largest volunteer abroad organisation for those looking to make a difference abroad.
Intern Abroad HQ: A world leader in arranging internships for students, recent graduates and career changers.
Supporting volunteers and interns from over 100 countries, we offer more than 500 volunteer and internship programs across 50+ countries worldwide.
The Role:
As a Digital Marketing Manager within our marketing team, you will spearhead our B2C marketing strategy for Intern Abroad HQ, defining the communications and marketing channels to engage our target audience and drive growth for this business. You will also be responsible for the marketing strategy and campaign execution for all our B2B relationships, including university and referral partners, to enhance brand awareness, website traffic, and bookings.
Key Responsibilities:
B2C Intern Marketing Strategy:
Lead the consumer marketing strategy for Intern Abroad HQ to drive high-quality website traffic and applications across key acquisition channels.
Define target customer segments and create a compelling brand positioning and value propositions.
Manage the campaign calendar, incorporating stakeholder input on topics, objectives, channels, content, and timing.
Define campaign themes and core messages to motivate customer action.
Execute campaigns with support from the wider marketing team for copywriting, creative, and ad ops support.
B2B Campus Marketing Strategy:
Lead the marketing strategy for our worldwide network of universities and colleges, supporting the Director of Campus Partnerships.
Segment the campus contacts database, develop campaign ideas, manage the campaign calendar, and define motivational messaging.
Execute EDM campaigns to our campus audiences using Hubspot, ensuring timely and nuanced messaging.
Develop content for our websites to communicate our value propositions to campus audiences and support lead generation.
Monitor campaign effectiveness in driving campus bookings.
Support B2B2C strategies for on campus and virtual student recruitment events and activities.
B2B Partnerships:
Develop and execute strategies to leverage third-party partners for business growth, including paid and organic referral partners.
Manage relationships with referral partners, optimising product listings to maximise CTR and conversions.
Identify and secure agreements with new referral partners and affiliates.
Develop brand partnerships and media opportunities to boost awareness and website traffic.
Collaborate with our Community Marketing Manager to implement effective community-based referral and affiliate programs.
Deliver training to partners for effective program promotion.
Track and analyse partner performance, ROI and referral payments monthly.
You'll Be a Great Fit If You Have:
Deep expertise in both B2B and B2C marketing, ideally within the travel or tertiary education industries.
Proven ability to create and execute inspiring digital strategies and campaigns that drive significant business impact.
Experience with EDM campaigns, ideally using Hubspot and/or Klaviyo, as well as affiliate marketing and referral programs.
Strong copywriting skills with a focus on concise, sales-oriented content.
A natural interest in data, metrics, and results, with extensive experience using GA4 and developing performance dashboards.
Exceptional accuracy, attention to detail, initiative and reliability.
Friendly, collaborative and can-do attitude.
Strong work ethic and proven ability to work independently.
Location: This is a full-time position based in Auckland (Ponsonby).
Diversity & Inclusion: HQT is committed to its policies of diversity and inclusion.
Entitlement to work: HQT will not sponsor work visas. Please apply only if you are currently authorised to work in New Zealand.
Ready to make a difference and join a dynamic, fun and entrepreneurial team? Apply now and help us make a real difference across communities on a global scale.
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