Location: Flexible – On Site in Hawke's Bay (preferred) or Remote
About Us
At Framefox, we help customers turn their cherished memories and artwork into beautifully crafted framed pieces. Known for our exceptional quality, user-friendly online platform, and outstanding customer service, we're committed to delighting our customers and growing our impact across New Zealand and Australia.
About the Role
As our Digital Marketing Manager , you'll play a critical role in shaping our marketing strategy, driving online sales, and enhancing the customer journey. You'll lead performance marketing campaigns, optimise our ecommerce platform, and use data-driven insights to achieve growth and engagement.
Key Responsibilities
Strategic Planning : Develop and implement digital marketing strategies to grow Framefox's online presence and sales.
Campaign Management : Plan, execute, and analyse social media and email campaigns.
Content Development : Collaborate with designers and copywriters to create compelling marketing assets aligned with our brand identity. You'll also manage content creators and influencers, building out authentic user-generated content from customer stories.
Analytics and Reporting : Track performance metrics, analyse trends, and adjust strategies to maximise ROI.
Customer Engagement : Develop initiatives to enhance customer retention, loyalty, and lifetime value.
SEO/SEM : Drive organic traffic growth through keyword optimisation, content strategies, and technical SEO enhancements.
What You'll Bring
Experience : 3+ years in a digital marketing or ecommerce role. We are flexible on this, if you have less experience you'll need to make a strong case for yourself!
Skills : Experience with Meta Ads Manager, email marketing platforms (e.g., Klaviyo), and analytics tools like Google Analytics. Design skills are a big plus.
Strategic Mindset : Ability to think creatively and strategically to drive results.
Tech-Savvy : Knowledge of ecommerce platforms (e.g., Shopify), CRM systems, and marketing automation tools.
Creative Eye : Understanding of design principles and the ability to align marketing efforts with Framefox's premium brand aesthetic.
What We Offer
Competitive salary and flexible working arrangements (remote or hybrid options).
You'll work closely with the founder of the business and ultimately will become the lead marketing role in the business.
The opportunity to work with a creative, customer-focused brand in an exciting growth phase.
How to Apply
Ready to bring your marketing expertise to Framefox? Send your CV and a cover letter (or a selfie video) detailing your experience and why you're excited about this opportunity.
Your application will include the following questions:
Which of the following statements best describes your right to work in New Zealand?
How many years' experience do you have in digital marketing?
What's your expected annual base salary?
How much notice are you required to give your current employer?
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