Digital & E-Commerce Senior Manager
Function : Sales Location :
MI, IT
Work Arrangement : On-site
Position Title : Head of E-Commerce & Digital Platform
Location : Milan
Reports to : Strategic Development Director
Direct Reports : 3 Direct Reports
Experience Required : Minimum 7 Years
ABOUT THE WELLA COMPANY
Together, WE enable individuals to look, feel, and be their true selves.
Wella Company is one of the world's leading beauty companies, comprised of a family of iconic brands such as Wella Professionals, Clairol, OPI, Nioxin and ghd.
With 6,000 employees globally, presence in over 100 countries, Wella Company and its brands enable consumers to look, feel, and be their true selves.
As innovators in the hair and nail industry, Wella Company empowers its people to delight consumers, inspire beauty professionals, engage communities, and deliver sustainable growth to its stakeholders.
THE ROLE We are seeking a seasoned Head of E-Commerce & Digital Platform to lead and manage our online business operations. The successful candidate will have extensive experience in e-commerce, platform management, and optionally digital marketing, and will be responsible for driving the growth and performance of our digital sales channels.
This role involves overseeing a dedicated team of three individuals and collaborating with various departments to ensure seamless online customer experiences and robust digital presence.
KEY RESPONSIBILITIES Strategic Leadership : Develop and execute comprehensive e-commerce strategies to achieve business goals and drive revenue growth, with full financial responsibilities, including sales forecasts and trade spend budgets. Customer Management : Manage customer relationships, developing joint business plans with e-commerce customers aligned with brand strategies. Team Management : Lead, mentor, and manage a team of three professionals, fostering a collaborative and high-performance culture. Platform Management : Oversee the day-to-day operations of our e-commerce platforms, ensuring optimal functionality, user experience, and security. Online Positioning : Define a local SEO process and governance. Own and support execution of our global, multi-brand and sites SEO strategy. Supervise the creation and update of SEO playbook and guidelines.
Analytics and Reporting : Utilize data analytics to monitor and report on e-commerce performance, providing insights and recommendations for continuous improvement.
Support reporting and presenting of monthly presented KPI s Vendor Management : Manage relationships with third-party vendors and agencies. Customer Experience : Ensure a seamless and positive online shopping experience, addressing any customer issues promptly and effectively. Budget Management : Develop and manage the e-commerce budget, ensuring efficient allocation of resources to maximize ROI. Innovation and Trends : Stay up-to-date with the latest e-commerce trends, technologies, and best practices to maintain a competitive edge. QUALIFICATIONS Experience : At least 7 years of experience in e-commerce and digital platform management, with a proven track record of driving online sales and managing digital projects. Leadership Skills : Strong leadership and team management skills, with experience in developing and nurturing talent. Technical Proficiency : Proficiency in e-commerce technologies, platforms, and web analytics tools. Analytical Mindset : Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions. Communication Skills : Excellent verbal and written communication skills, with the ability to collaborate effectively with cross-functional teams. Problem-Solving : Ability to identify and resolve issues quickly and efficiently, ensuring minimal disruption to online operations. Education : Bachelor's degree in Marketing, Business, Management, or a related field. Master's degree is a plus. Excellent communication, collaboration, analytical, and problem-solving skills. Strong commercial awareness, experience in P&L management, budget planning, and customer management. Experience in managing commercial trade agreements and senior commercial negotiations. Experience in project management, working in partnership with international colleagues and consultants
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