Add expected salary to your profile for insightsFoundry Lab is revolutionising the way metal casting is done.
Our cutting-edge technology dramatically simplifies and accelerates the process, enabling on-demand casting with unparalleled speed and cost-efficiency.
See our tech in action here - https://vimeo.com/801403767.The RoleAs we expand our market presence into the United States, we're searching for an experienced Wellington-based Demand Generation Lead, who will drive our pipeline-building activities for the US enterprise market.
You will develop and implement a multi-channel demand generation strategy in collaboration with our Content and Events Manager; leveraging events, digital marketing, and other initiatives, to build a robust pipeline of qualified prospects.
Closely partnering with our CEO and (soon-to-be-hired) US-based sales team, you'll be pivotal in helping Foundry Lab achieve its revenue goals as we deepen our footprint across the US.Key Responsibilities:Craft a comprehensive demand generation strategy aimed at scaling pipeline for our US enterprise segments.Integrate marketing channels - events, digital campaigns, inbound/outbound tactics - to drive consistent pipeline growth.Lead and mentor one direct report, our Content and Events Manager, guiding them to deliver compelling content and field activities that align with the demand generation strategy.Partner with the future Head of Sales and other cross-functional partners to ensure messaging, positioning, and targeting meet enterprise buyer needs.Campaign Management:Launch and optimise integrated campaigns (email, paid search, display, ABM, and social) that resonate with enterprise-level buyers in the US market.Utilise Hubspot and additional point solutions to prospect and nurture leads, and accelerate them through the sales funnel.Events & Field Marketing:Identify and manage key US-based industry events, conferences, and webinars, ensuring we capture and convert leads effectively.Collaborate closely with the Content and Events Manager to deliver compelling event experiences - both virtual and in-person - that educate, engage, and inspire prospects.Lead Nurturing & Conversion:Refine and manage lead scoring models, ensuring high-quality leads are passed on to Sales with the right context and timing.Partner closely with the Sales team to optimise lead handovers, improve conversion rates, and maximise pipeline velocity.Track key performance metrics (SQLs, pipeline value, conversion rates) and report progress.Continuously analyse data to identify gaps and opportunities, iterating on campaigns and tactics to maximise ROI.About You - You Will Have:Marketing Experience: 5+ years in B2B demand generation, growth marketing, or field marketing within a technology or advanced manufacturing environment.Market Knowledge: Experience targeting US enterprise segments is essential.
Background in hardware, manufacturing, or industrial technology is highly valued.Technical Proficiency: Expert knowledge of marketing automation and CRM platforms (e.g., HubSpot), prospecting and ABM tools, and analytics tools.
Up to date on the latest AI GTM technology.Data-Driven & Strategic: Strong analytical skills with a track record of measuring and optimising marketing initiatives.
Able to think big-picture strategy and execute at a tactical level.Leadership & Communication: Proven leadership experience with at least one direct report.
Exceptional communication and project management skills to align diverse teams and stakeholders.Why Work at Foundry Lab?Innovative Environment: Work at the forefront of industrial transformation and help define a new category in metal casting.Growth Opportunity: Be a key player in scaling our US presence, shaping go-to-market strategies, and influencing revenue outcomes.Dynamic Team: Collaborate with passionate professionals in an agile, high-impact environment.Great Location: The office is nicely situated between foodie-heaven and the beach, we often go for a lunch-time run, swim or round of Frisbee-golf.RemunerationCompetitive salary, based on experience, as well as an Employee Stock Ownership Plan.How to ApplyIf you're a results-oriented marketer eager to make a global impact—and you thrive in a fast-paced, innovative environment—we'd love to hear from you.
Please send your CV and a cover letter via Seek or to ****** by 5pm on Sunday 2nd February 2025.Please note that our offices will be closed from Monday, 23 of December 2024, to Friday, 3 January 2025.
We will be accepting applications during this time but will be unable to acknowledge receipt of these or answer any enquiries until we return to the office on the week of 6th January.We are an equal opportunity employer and believe in the power of a diverse, inclusive team.
We welcome all applications from all suitably qualified people, regardless of race, sex, disability, religion / belief, sexual orientation or age.
Please let us know if you require anything which would enable your success throughout our interview process.
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