Customer Marketing Manager

Customer Marketing Manager
Company:

Anz



Job Function:

Marketing

Details of the offer

About the role Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga.
At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.
As a Customer Marketing Manager in our Marketing Centre of Excellence you'll play a key role in their mission to deliver excellent customer experiences through personalisation.
You'll be: Analysing customer research from our Planning and CX teams and leading additional discovery and insights initiatives to gain a comprehensive understanding of customer behaviours, motivations and potential touchpoints for personalised communications.
Using data and insights to develop customer centric, insight-driven contact strategies across various direct digital and traditional channels.
Briefing our in-house design studio to create multi-channel content that delivers value to customers.
Collaborating with various stakeholders and the marketing automation team to deliver world-class communications.
Working in an agile team environment, adapting quickly to change.
Whatever the day has in store, you'll be working with a close-knit team that supports each other and celebrates team wins.
Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow.
Whatever your role at ANZ, you'll be building your future, while helping to build ours.
Role type: 9 month fixed term Role location: Auckland or Wellington What will you bring?
To grow and be successful in the role, you will ideally bring the following: 5+ years of experience in customer communications and/or campaign automation.
Proven expertise in personalisation and data-driven communication processes, ideally within a multi-channel marketing automation ecosystem.
Experience in developing customer contact programmes based on behaviour analysis and customer journey mapping.
Proficient in using data to inform decision-making, such as creating customer communications based on data triggers.
Demonstrated ability to manage multiple internal and external stakeholders across various levels of seniority in a fast-paced environment, with strong negotiation and influencing skills.
Excellent problem-solving and analytical skills.
You're not expected to have 100% of these skills.
At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.
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Source: Talent_Dynamic-Ppc

Job Function:

Requirements

Customer Marketing Manager
Company:

Anz



Job Function:

Marketing

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