About Us: Irelax began in June 2014 in New Zealand with the sole purpose of improving the health and wellbeing of New Zealanders through premium quality portable massage devices and full-body massage chairs. Our vision is to bring the best and most innovative professional wellness products from around the world, giving our customers the opportunity to relax and support their own wellbeing anytime they want or need it. We prioritize our customers by providing a one-stop relaxation solution through our online store, pre and after sale services, and our 11 retail and experience stores nationwide. As leaders in innovation, we aim to bring the most advanced technology from around the world to your home or workplace, enabling you to achieve optimal levels of wellbeing. Job Description: We are currently seeking a highly skilled and visionary Creative Director to join our dynamic team. In this role, you will be responsible for developing and implementing comprehensive marketing strategies to enhance brand awareness, drive customer engagement, and increase market share. This role requires a creative and analytical thinker who can lead and inspire a marketing team, manage multiple projects simultaneously, and effectively collaborate with various departments to achieve business objectives. If you are passionate about marketing and have a proven track record of success, we encourage you to apply and contribute to our mission of improving the health and wellbeing of New Zealanders. Key Responsibilities: 1. Strategic Planning: Develop and implement comprehensive advertising strategies aligned with company objectives and market trends. 2. Creative Leadership: Lead and inspire a team of designers, copywriters, and other creatives to generate innovative and impactful advertising concepts and materials. 3. Campaign Development: Oversee the end-to-end development of advertising campaigns, from conceptualization to execution, ensuring consistency and effectiveness across all channels. 4. Brand Management: Uphold brand integrity and ensure messaging is consistent with brand values and guidelines. 5. Market Research: Conduct market research and analysis to identify consumer insights, competitive landscape, and emerging trends, informing advertising strategies and messaging. 6. Collaboration: Work collaboratively with cross-functional teams including marketing, product development, sales, and external agencies to align advertising initiatives with overall business objectives. 7. Performance Monitoring: Track and analyze campaign performance metrics, providing insights and recommendations for optimization and improvement. 8. Budget Management: Responsible for effectively managing advertising budgets, ensuring resources are allocated efficiently to maximize ROI and achieve business objectives. 9. Continuous Improvement: Champion a culture of continuous improvement, seeking feedback, evaluating performance metrics, and implementing strategies for ongoing enhancement of advertising effectiveness and efficiency. Qualifications: Bachelor's degree in Marketing, Advertising, Communications, or related field. Master's degree preferred. Proven experience (5+ years) in advertising, with a strong portfolio showcasing successful campaigns and creative projects. Demonstrated leadership skills with the ability to inspire and motivate teams. Proficiency in industry-standard design and project management tools. Exceptional communication, presentation, and interpersonal skills. Strong analytical mindset with the ability to interpret data and insights to drive decision-making. Deep understanding of market dynamics and consumer behavior in the health and wellness industry is a plus. Previous experience in a similar role within the health and wellness sector is preferred. Join Us: If you are a strategic thinker, a creative visionary, and passionate about making a positive impact in the health and wellness industry, we invite you to join our team at I PTY. Take the lead in shaping our advertising efforts and contribute to our mission of delivering quality and value to consumers across Australia and New Zealand. #J-18808-Ljbffr
