Marketing Communications (Marketing & Communications) At Freeway, we're a dynamic team with a wide range of skills and expertise across all marketing aspects.
We're focused and hardworking - but know how to have fun!
We're looking for a Copywriting Superstar to join our amazing team and develop upcoming campaigns so they reach their true potential!
Role Overview: We are seeking a creative and highly-capable Copywriter & Content Creator to produce exceptional-quality, engaging content that aligns with our clients' brand identity and marketing goals.
The ideal candidate will have a passion for storytelling, a keen understanding of construction and design industries, and the ability to craft compelling narratives that resonate with key audiences.
You will work closely with our Marketing Manager and key team members to develop strategic content plans and create exceptional customer experiences.
You will thrive in a fast-paced, collaborative environment with a high-volume workload requiring quick turnarounds.
Initially, the work will involve Formsteel - a leader in Commercial buildings.
Formsteel is at an exciting phase of growth - pursuing an ambition to be New Zealand's leading commercial and industrial building company.
Copy and content creation will be imperative as part of this journey and will be focused on industry developers, specifiers, and builders.
Key Responsibilities: Content Creation: Assist in developing content for various marketing channels, including the website, social media, email campaigns, case studies, press releases, brochures, and technical documents.
Articles will align with strategic marketing goals and will involve some travel to gather content and stories.
Copywriting and Brand Storytelling: Collaborate with the marketing and sales team to tell Formsteel's brand story and write clear, engaging, on-brand copy for presentation decks, articles, video scripts, case studies, landing pages, email marketing, and promotional materials, focusing on Formsteel's unique value proposition.
Digital Channel Management & Website Content: Create, schedule, and manage social media posts across platforms, driving positive online conversations.
Develop SEO-friendly content for the website, including blogs, landing pages, technical guides, and FAQs.
Collaboration: Collaborate with internal teams, including marketing, sales, product development, and technical experts, to gather insights and create accurate, informative content that is of interest to Formsteel's customers and stakeholders.
Analytics & Reporting: Track content performance using analytics and CRM tools and provide recommendations for optimising future content based on data insights.
Skills & Qualifications: 3+ years of experience in copywriting, content creation, or a similar role.
A creative mindset with exceptional writing, editing, and storytelling skills, with the ability to adapt tone and style to different audiences and platforms.
Deep understanding of B2B and B2C marketing strategies and an understanding of the construction and building industry.
Experience in creating SEO-optimised content, managing social media platforms, and developing content strategies.
Strong organisational skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment.
Excellent interpersonal skills and the ability to work effectively within a cross-functional team.
Meticulous editing and proofreading abilities to ensure technical accuracy and brand consistency across all content.
Proficiency in content management systems, social media scheduling tools, and Adobe Creative Suite.
Bachelor's degree in marketing, journalism, communications, or a related field.
Why Join Freeway Design?
Be part of a forward-thinking dynamic business that's in an exciting growth phase.
Work in a collaborative, creative environment where your ideas and expertise will drive our brand forward.
Competitive salary, benefits, and opportunities for professional growth.
How to Apply: If you're a skilled writer with a passion for storytelling and creating content that resonates, we'd love to hear from you!
Please send your resume, portfolio, and a brief cover letter explaining why you're the perfect fit for this role.
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