Content Marketing Manager

Marketing Communications (Marketing & Communications)
Are you a creative, strategic thinker with a passion for content marketing and brand strategy? Our client is looking for an experienced B2B Content Marketing & Brand Strategy Manager to lead a dynamic team and help drive brand engagement and business growth.

This role reports in to the Head of Marketing.
Key Responsibilities:
Develop and execute a comprehensive content marketing and communications strategy to generate high-value leads, support marketing campaigns, and improve customer engagement.
Lead the creation and publication of diverse, engaging content such as eBooks, case studies, blogs, and video content.
Collaborate with internal teams and external agencies to ensure all content aligns with brand messaging and business objectives.
Manage and optimise the content calendar and register, ensuring consistency in quality and tone across all platforms.
Work closely with the sales team to create impactful sales collateral and bid proposals.
Support the development and execution of brand strategies, sponsorships, and corporate hospitality programmes.
Lead internal communications initiatives to enhance employee engagement and promote organisational goals.
Requirements:
Minimum 7 years' experience in content marketing, content development, and strategy within a B2B environment.
Strong copywriting, proofreading, and content management skills with a portfolio showcasing a variety of content styles.
Proven ability to manage content production processes, work collaboratively with cross-functional teams, and oversee external agency relationships.
Knowledge of SEO best practices and experience with social media amplification.
Experience in managing and mentoring a team, providing leadership and guidance to direct reports.
Exceptional project management skills, with the ability to meet deadlines and work within budgets.
Familiarity with content management systems, Office 365, and project management tools like Monday.com.
This is an exciting opportunity to lead content and brand initiatives within a national team, influencing both internal and external stakeholders.

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