Permanent, full-time position
Excellent staff benefits
Internationally renowned and global industry-leading company
About FUJIFILM Business Innovation
FUJIFILM Business Innovation is committed to offering innovative solutions to businesses to help maximize their organizational strengths. As a USD$9 billion enterprise with approximately 40,000 employees globally, our portfolio includes R&D, manufacturing, business process automation and outsourcing services, IT solutions, world-class multifunction office printers, and commercial production printers.
About the role
FUJIFILM Business Innovation New Zealand (FBNZ) is transforming in response to changing customer needs and an evolving market. As part of this transformation, we are making a number of changes in our marketing team. This newly-created role is part of these exciting changes and is a fantastic opportunity for a senior, experienced content marketer to play a key leadership role in shaping the future of our marketing function and helping our business grow.
As the Content Marketing & Brand Strategy Manager, you will play a pivotal role in shaping our brand identity and driving our content strategy forward. You will have the exciting opportunity to collaborate with cross-functional teams and work with our marketing managers to develop and execute integrated marketing campaigns that resonate with our target audience.
Reporting to the Head of Marketing, this role will lead our content, communications and brand team (three direct reports) which is responsible for providing specialist content marketing, content production, strategic communications (internal and external), brand marketing, and brand strategy services to support achievement of FBNZ's business objectives. The role is a key member of the Marketing Leadership Team and the creative and delivery function within marketing.
Responsibilities include:
Develop and execute an integrated content marketing and communications strategy that generates high value leads, contributes to revenue growth through support for online and offline marketing campaigns, improves the customer experience, builds engagement, and strengthens the FBNZ brand.
Collaborate with the wider marketing team and provide strategic input into the development of content required to support successful execution of integrated marketing campaigns.
Conceive, create and publish a wide variety of original and engaging content (eBooks, white papers, video, blogs, articles, case studies, win stories, etc) that aligns with our brand story, supports our point of view, and educates and engages our target markets.
Work closely with sales leaders to produce content specifically designed to assist the sales process, e.g. product brochures, top of funnel sales presentations, video content, etc.
Lead FBNZ's approach around delivery of bid and proposal responses, working closely with the Senior Content Specialist, sales leadership, the Design Studio Manager and the relevant marketing managers.
Support development and implementation of comprehensive internal communications strategies, programmes and tactics that help drive FBNZ's ongoing strategic and cultural transformation.
Support the Head of Marketing to develop and implement the overarching brand strategy, brand story and positioning for FBNZ.
Develop and execute external communication strategies as required, ensuring they are clearly linked to and help drive business priorities.
Skills & experience
We are looking for someone with a 'client-first' mindset who is naturally collaborative, resilient, results-oriented and innately curious, with strong critical thinking and problem-solving skills, and a creative mindset. Along with this, you will also have:
Tertiary qualification in communications, journalism, marketing, or a related field.
Minimum of seven years' experience across content marketing, content development, and content strategy in a B2B environment.
Previous experience in the technology industry and/or business consultancy services.
Exceptional writing skills with a portfolio that demonstrates strong creative thinking across multiple styles, including website and landing page copy, general copywriting, media releases, speech/scriptwriting, e-books, whitepapers, blogs, etc.
Able to build a deep understanding of target audiences and develop content that engages, informs, motivates and delivers results.
Knowledge of SEO.
Experience working with headless CMS tools (e.g. Sanity, Silverstripe, etc).
Experience managing agency/supplier relationships.
Experience in people management, mentoring, coaching and leadership.
Well-developed business acumen and comfortable building effective working relationships with people at all levels of an organisation.
Outstanding communication and interpersonal skills.
Highly organized with good time and project management skills, outstanding attention to detail, and a proven ability to consistently deliver to deadlines and budgets.
Benefits
Superannuation contributions (on top of KiwiSaver!)
Fully funded Southern Cross Health Insurance (Regular Care for you and your family)
Annual Health & Wellbeing Subsidy
Generous Long Service Awards
Birthday Leave and other special leave days
This is an excellent opportunity to work for one of the world's leading technology companies. If you think you're the right person for this role, please apply online. Applications close on 30th August 2024. Get in touch with us today!
Please note that only applicants with the right to work in New Zealand will be considered for this position!
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