We're pretty proud to say Trade Me Motors is Aotearoa's most frequented platform for buying and selling vehicles. We're currently on the hunt for a Marketing and Communications Specialist to join us for a 12-month fixed-term contract due to an internal secondment. If you're a proactive, data-driven B2B marketer with a knack for storytelling, this is your chance to shine.
A key focus area for Motors this year is taking Insights to market that enable our Dealers to get the most out of our platform. You'll play a key role in packaging data and insights into compelling and actionable marketing communications ensuring that key information and the call to action is visualised clearly. You'll have the best time working at Trade Me, and this is why:
Flexibility: Flexible working is the new normal. We have a guideline for our people to be in the office 60% of the time, with the remaining time being flexible. We support you with a home office setup and a utilities allowance to ensure you can work comfortably. Wellness: Being your best self means caring for your physical and mental wellbeing; we offer lots of resources to help you along the way. Leave: We support you with leave when you need it, including 5 days of wellness leave each year and 10 days of sick leave from day 1. Social: Nothing beats getting together to have some fun and celebrate our success. Join us in the office on payday for company-paid lunches, regular Friday drinks and nibbles, annual Trade Me company awards, celebrations, and more. Learning: Whether it's on the job, formal training, mentoring, or something else, you'll grow with us from Day 1. Here's what you can expect from this role:
Work closely with the Insights and Marketing Manager to implement the B2B content and channel strategy, including creating and distributing content that aligns with the B2B content strategy in Trade Me's tone of voice. Package data and insights into compelling and actionable formats, ensuring that key information and the call to action is visualised clearly and understood by our dealer network. Utilise your data-driven marketing expertise to support and improve dealer business performance. Manage and deliver B2B webinars, ensuring a strong Trade Me brand presence, attendee satisfaction, and proper distribution of recordings. Develop and execute impactful B2B email campaigns, assess their effectiveness, and recommend improvements. Deliver value-based marketing tools, content, and collateral to support Trade Me Motors pricing, product and packaging go-to-market projects, and other campaigns as required. Collaborate with internal designers and external agencies to produce high-quality graphics, photos, and videos. Plan and execute a communication calendar focusing on important updates such as product improvements, insights products, and process changes. What you will bring to our team:
3+ years marketing experience Experience in creating and executing B2B marketing campaigns that drive results. Knowledge of current B2B/trade marketing trends and best practices. Experience with content calendars and strategies. Familiarity with tools like Google Analytics, Content Stack, or SEMRush is a plus. You excel at writing and editing targeted content for specific audiences. You're a pro at developing plans, keeping stakeholders updated, and delivering results. You can handle multiple tasks, manage various stakeholders, and meet deadlines. You have a strong grasp of the marketing mix and know how to use and optimise different B2B marketing channels. You bring fresh ideas and can inspire creativity within the team. Data storytelling: you're able to transform data into a compelling narrative. We know some candidates can be reluctant to apply for roles if they feel they don't 'tick all the boxes'. If you're excited about this opportunity, we'd still really like to hear from you.
Trade Me is an INZ accredited employer. We truly value diversity and embrace a flexible workplace where people are encouraged to achieve their potential.
Apply online for this role or contact Richard Edgerton for more information.
Trade Me connects Kiwi to create the life they want. Join us to shape the experience of thousands of Kiwi and grow your career from day one!
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