Want to be amongst a growing brand with a strong mission and values?1% Better Every Day - personal development at the heart of our cultureOur StoryLSKD is an Australian-owned and operated brand that prides itself in producing high-quality functional sportswear with a street aesthetic. Ever since our formation in 2007, we've never been content settling for the norm; we're constantly evolving and challenging the status quo, inspired by the restless few who influence style, shape the future and chase the vibe. We strongly value the community we've created that live their daily lives within our 3 pillars of sport, fitness and adventure.Job SummaryOur Community Marketing Manager is a key role reporting directly to the Chief Retail Officer and supporting our highly capable Head Coaches (Store Managers) in their Region. Leading with our values at the forefront, this role will be hands on developing the store teams and culture across Queensland, whilst activating the community in person and elevating our community marketing in the region. The CMM will build regional community strategies that align back to the LSKD's initiatives and bring them to life in market. It's the role of the CMM to make sure everyone is happy, creating spaces and building relationships in which all benefit. This role will work directly with the store Head Coaches, liaise with the HQ departments, and will also coordinate the Street Teams in the region to activate in local communities.Create a Community:Create an annual Community plan broken down by quarter to support the Integrated Merchandise and Marketing program and align to our community on the ground with local events and initiativesSweat with the community and create a broad campaign of opportunities to activate the community in person - this means being out at events, on the ground in the gym and joining the local community run clubsRepresent our brand and create a community - celebrate how our community are inspired to 1% Better Every Day and galvanize teams to joinMonitor LSKD and other social media channels, forums, and other spaces to engage with and respond to community membersEnsure to capture content for socials at a store and regional level to share on company socials weeklySpend 2-3 days a week in the community connecting with our athletes, gyms and store teamsDevelop a Team of Leaders:Support the retail teams to build a world class street team that embraces and shares our values with their local communitiesSupport the store's talent process with recruitment in marketEncourage collaboration within the team, lean on individuals experience - there's a better way, find it!Support ongoing learning and development of all store crew consistently and equitably by providing direct feedback, and proactively addressing performance concernsKey Events & Moments:Plan, execute, and evaluate external events, categorized into Street, Brand, and Charity disciplines, aligning back to the company annual brand campaignsCollaborate with the wider CMM team to ensure seamless coordination and executionBuild and maintain relationships with external partners, event organizers, and key influencersDevelop and implement monthly themed events aligning with LSKD's brand values and marketing goalsConceptualize and execute brand campaigns that engage and inspire our communitiesCollaborate with the creative and digital teams to create compelling events and brand activationsManage and run the road program in your region, building strategy and plans for where and how to show up, galvanising street team to supportNew Store Community Building:Lead the new store opening strategy for community activationsPre-seeds and heats up the community in advance, building plans to support a strong openingPlans and executes on activations and events, and builds relationships with key athletes and community membersFinds great athletes for TEAM LSKDSupports recruitment of great Head Coach and team while in marketLeading Store Community Programs:Support Head Coaches to bring their community store programs to life in a meaningful way, that inspires growth of existing community and finds new community membersFoster and manage relationships with Team LSKD, influencers and community athletes, building new relationships everydayRun the Team LSKD onboarding programReporting and Analytics:Track and analyze the performance of Community Marketing InitiativesProvide regular reports on the effectiveness of events, campaigns, and community-building effortsUtilize insights to optimize future strategies and improve community engagementWhat We Look For:The Ideal Team Player: You are Hungry, Humble and SmartA Leader: Loves to lead, influence, and inspire others; motivates, empowers, develops, and directs people as they workA quick decision maker that uses all information availableAdaptable: Thrives in uncertainty and can change priorities in a fast-paced environmentResilience: Remains persistent, positive and above the line; recovers quickly from setbacksCore Business knowledge: Is able to quickly understand and address business information (e.g., profit and loss statements, budgets and sales forecasts, retail strategy and approaches)Does This sound like you!? - Apply NowSo what do you need to get the gig? Turn this application upside down: blow it out of the water and show us why you want to be part of the fastest growing brand!
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