Passionate about marketing, travel and social enterprise? Come join a highly successful international travel company that's a global leader in its field! HQ Travel Group is the world's largest impact travel specialist. It operates two global travel brands: International Volunteer HQ is the world's largest volunteer travel specialist for those who want to make a difference abroadIntern Abroad HQ is a world leader in arranging overseas internships for students, recent graduates and career changers.Across both brands, we help individuals and groups from over 100 countries to participate in more than 500 volunteer and internship programs across 40+ countries around the world. To support our rapid growth, we're seeking a marketing manager with a broad skill set to own our community engagement across social media and online events, including our partnerships with influencers and other brand advocates. You'll work across both brands to grow audience reach, build brand awareness, and drive website traffic. With over 452,000 social media followers and 40 million annual post impressions, you'll be a key driver of our business growth. You'll get wide exposure across the business, working closely with all of our teams to source campaign ideas, execute customer engagement campaigns, and identify the highest impact initiatives. You'll join a fast-moving, entrepreneurial and international team with a fun, collaborative culture, and help to make a real difference across communities on a global scale. This is a full-time position located in Auckland (Ponsonby). IVHQ is committed to its policies of diversity and inclusion – for more details, click here. PLEASE NOTE THAT IVHQ WILL NOT SPONSOR WORK VISAS. PLEASE DO NOT APPLY IF YOU ARE NOT CURRENTLY AUTHORISED TO WORK IN NEW ZEALAND. CORE ROLE OBJECTIVES & RESPONSIBILITIES Engage new audiences through social media and community marketing to generate interest in our volunteer and intern abroad programs, and drive high quality traffic to our websites. Define our social media strategy by platform to maximise audience reach, build brand consideration, and drive high quality traffic to our websitesMaintain a content calendar and formulate messaging plans, sourcing high quality UGC content, images, videos, and testimonials from our customers for postsWork with the graphic and video design team to develop custom content where requiredSchedule all posts and respond to comments and direct messages, liaising with program managers where necessaryMonitor use of relevant hashtags across platforms to engage in relevant third party conversations and identify new campaign opportunitiesAssess the performance of all posts to develop a deep understanding of what content performs best on each platformLead our social influencer and brand advocate strategy, including identification of suitable partners and development of mutually beneficial collaboration plansSpearhead the strategy for growing follower volumes across each platformManage all online events, including webinars with prospective customers, and lead the development of presentation contentLead the strategy for growing customer review volumes on TrustPilot, GoAbroad, Go Overseas, and other review sitesUse GA4, social platform reporting, and our internal CRM platform to deliver regular metrics reporting on the impact and value from all community engagement activities.YOU'LL BE A GREAT CANDIDATE FOR THIS ROLE IF YOU HAVE... Extensive hands-on experience running social and community engagement marketing for prominent B2C brands across Facebook, Instagram, TikTok, YouTube, SnapChat, Pinterest, and other emerging social platformsProven track record in building brand awareness, consideration, and engagement through community engagement marketing campaignsDeep understanding of social media best practices and platform differencesExperience of sourcing and engaging with social media influencersData driven approach to performance measurement, including expert usage of Google Analytics 4 to track campaign impactExceptional accuracy and attention to detailFriendly, collaborative and can-do attitudeStrong work ethic and proven ability to work independentlyExperience or interest in overseas travelABOUT US International Volunteer HQ is the world's largest volunteer travel specialist. Since 2007 we have empowered over 133,000 volunteers to make a difference abroad. We facilitate life-enriching travel experiences that enable individuals to give back to causes they care about, while exploring the amazing world around us. With 300 projects in 44 countries, we offer the world's largest range of volunteer abroad programs, and our fully-hosted experiences ensure you can volunteer abroad safely and with confidence. Our affordable fees enable people from all walks of life to come together and create positive social, environmental and personal transformation through travel. For more information, visit Our Intern Abroad HQ division enables students and young professionals from all walks of life to advance their dream career through meaningful international work experience. With over 270 internship programs across 24 countries, we facilitate both in-country and remote applied learning that deepens expertise, enhances cultural intelligence, and accelerates professional development. For more information, visit Our head office is in New Plymouth, with additional offices in Auckland, the United States, and Argentina. IVHQ is a certified B Corporation and our business operations have been carbon neutral since 2016. #J-18808-Ljbffr
