Brand Management (Marketing & Communications)
Full time
First Light Farms (FLF) is a fast-growing, innovative grass-fed Wagyu beef and venison company based in New Zealand. Our promise is to produce and provide our growing community of conscientious consumers with delicious meat, raised right, by people who truly care. Our customers appreciate being able to purchase high-quality, good-to-eat meat. We strive to find a balance between creating a quality product for our consumers to enjoy, whilst being kind to our environment. Our wagyu cattle are raised as nature intended on lush pasture eating a 100% grass-fed diet. We try wherever possible to minimize the impact of our operations on the planet.
ABOUT THE ROLE
Join us in sharing the extraordinary story of our sustainably raised, grass-fed Wagyu beef and venison. We are seeking a passionate, digital-savvy Brand Manager who understands premium food marketing and can shape and elevate our brand strategy. This is a full-time position based at our head office in Havelock North. This is a unique opportunity to operate as our dedicated Marketing lead in New Zealand; you'll drive local brand strategy and growth, reporting to our Group Marketing Manager in Los Angeles.
KEY RESPONSIBILITIES
Delivering the marketing plan
Executing ecommerce strategy for the NZ market
Managing website and social media channels
Creating engaging content aligned with the brand
Controlling and managing all work through our external design studio
ABOUT YOU
Bachelor's degree in Marketing, Business or related field
3+ years of brand management experience, preferably in premium food/beverage
Strong understanding of luxury food marketing and consumer behaviour
Digital marketing expertise, especially in premium D2C
Team player with highly effective communication skills
Self-motivated and comfortable working autonomously
BENEFITS
Quarterly meat packs
Great discounts on First Light products
Modern office facilities in Havelock North
Flexibility – work from home and office
If this position sounds like something you would be interested in, please apply via Seek, with your cover letter and resume.
First Light is committed to attracting, developing and retaining the very best people by offering an inclusive working environment for all employees. We are committed to promoting diversity, equity, and inclusion.
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