Brand Management (Marketing & Communications)Full timeFirst Light Farms (FLF) is a fast-growing, innovative grass-fed Wagyu beef and venison company based in New Zealand. Our promise is to produce and provide our growing community of conscientious consumers with delicious meat, raised right, by people who truly care. Our customers appreciate being able to purchase high-quality, good-to-eat meat. We strive to find a balance between creating a quality product for our consumers to enjoy, whilst being kind to our environment. Our wagyu cattle are raised as nature intended on lush pasture eating a 100% grass-fed diet. We try wherever possible to minimize the impact of our operations on the planet.ABOUT THE ROLEJoin us in sharing the extraordinary story of our sustainably raised, grass-fed Wagyu beef and venison. We are seeking a passionate, digital-savvy Brand Manager who understands premium food marketing and can shape and elevate our brand strategy. This is a full-time position based at our head office in Havelock North. This is a unique opportunity to operate as our dedicated Marketing lead in New Zealand; you'll drive local brand strategy and growth, reporting to our Group Marketing Manager in Los Angeles.KEY RESPONSIBILITIESDelivering the marketing planExecuting ecommerce strategy for the NZ marketManaging website and social media channelsCreating engaging content aligned with the brandControlling and managing all work through our external design studioABOUT YOUBachelor's degree in Marketing, Business or related field3+ years of brand management experience, preferably in premium food/beverageStrong understanding of luxury food marketing and consumer behaviourDigital marketing expertise, especially in premium D2CTeam player with highly effective communication skillsSelf-motivated and comfortable working autonomouslyBENEFITSQuarterly meat packsGreat discounts on First Light productsModern office facilities in Havelock NorthFlexibility – work from home and officeIf this position sounds like something you would be interested in, please apply via Seek, with your cover letter and resume.First Light is committed to attracting, developing and retaining the very best people by offering an inclusive working environment for all employees. We are committed to promoting diversity, equity, and inclusion.
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